183 – It was a stupid idea, now it’s a million pound business – Brant Richards

Brant Richards is one of the founders of HebTroCo.5 years ago, he and his business partner Ed had an idea in the pub - to start making trousers in Hebden Bridge, a town in Yorkshire that was once renowned for its trouser making.They launched the business on Kickstarter, knowing nothing about making trousers, and within five hours of switching on their crowd-funding campaign they had sold their first 176 pairs. So Brant and Ed quit their jobs and went on a journey that has seen them turnover more than a million pounds.Since their initial launch they’ve added jeans, shirts, socks and the now pretty much infamous action blanket.Discover: Why making trousers isn't rocket science 06:20How HebTroCo invest in advertising to grow their mailing list and increase sales 20:38How much it really costs to make jeans in the UK 24:37How Brant and Ed met 27:06The success of their Kickstarter campaign when they sold 176 pairs in 5 hours 30:50The marketing tip that Brant has for other brands 31:40How HebTroCo work with their factories 40:04The products that HebTroCo are launching next 41:52More HebTroCoHebTroCo WebsiteHebTroCo InstagramEpisode 068 - HebTroCo How to make a million in Brexit Britain - HebTroCo - Make it British Live! 2019Stay in TouchBritish Brand Accelerator - Find out how you can work with me to build your British-made brandMake it British websiteJoin Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturersMake it British on InstagramMake it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos.Mentioned in this episode:British Brand Accelerator