183 - Navigating the Challenge of Measuring the Effectiveness of Ungated Content

With marketers moving toward ungating their content so that they can enable the modern buyer’s journey, many operators are being pressured to still inform the team on how they will report on the effectiveness of the content, even if there is no direct web conversion. In this episode of The Revenue Growth Architects, our hosts prepare you to tackle this challenge. From categorizing your content types and deciding what actually should be gated (spoiler not all of it), to figuring out the reporting methods for your content’s effectiveness, this episode is no doubt going to clear up some of the confusion for you. So tune in to get the details on how to make the case you need to get everyone comfortable implementing their more forward-thinking content plan while still getting the insights they need.