184 | Pricing Insight with Julie Swan The Honest Dog Breeder

Get to know The Honest Breeder Julie Swan. She's passionate about German Shorthaired Pointers and matching families with dogs that make a positive difference in their lives. After accidentally getting into dog breeding years ago, Julie has since immersed herself in everything she can learn about the health of the dogs and how to be successful in the business of dog breeding. One of the most interesting topics I wanted to talk to Julie when it comes to pet business about is pricing. She has such insightful stories about how price can affect the pet parent customers you attract and the perceived value of what you are selling, even if that is something priceless like puppies! OVERVIEW OF THIS EPISODE: The story behind how Julie got into dog breeding How a tragic event made Julie question her role as a dog breeder Pricing psychology and how to attract the pet parent customers you want Turning away customers and clients that aren't a good fit for your pet business What Julie aims to provide in the Dog Breeder Society The rest of the shownotes can be found at wearwagrepeat.com/podcast