184 Victor Ljungberg of Meadow: refillable, recyclable packaging solutions

What if a circular packaging solution could fit seamlessly into existing systems, provide a better user experience, and deliver important sustainability benefits? Victor Ljungberg is Co-Founder and Chief Executive Officer of Meadow, a Stockholm-based startup that is collaborating with major packaging companies to provide refillable, recyclable solutions for big brands. Meadow's packaging solution transforms aluminium beverage cans into refillable cartridges combined with reusable dispensers. The system aims to reduce single-use packaging and plastic waste, by leveraging aluminium's high recyclability and low material use. Meadow’s system focuses on convenience and premium user experience, and is designed to be scalable and compatible with existing supply chains. Victor Ljungberg is an entrepreneurial leader with a background in marketing and sales, and a passion for social impact. Victor is also a founding board member at Sparks Generation, a social impact platform that helps young people discover and explore their passions, to avoid isolation and fight mental illness. The MEADOW KAPSUL™ offers a lightweight, user-friendly alternative to linear packaging across multiple industries, including personal care, beauty, food, and beverages. We’ll hear how partnering with global leaders like Ball Corporation enables Meadow to deliver scalable, sustainable packaging solutions that combine environmental impact reduction with enhanced consumer experience.