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#196 - Inzet van een AI Agent platform voor 100K medewerkers - Eric Kramer episode artwork

EPISODE · Mar 26, 2026 · 45 MIN

#196 - Inzet van een AI Agent platform voor 100K medewerkers - Eric Kramer

from Jerrel Arkes Podcast - B2B Marketing · host Jerrel Arkes

In deze eerste aflevering van de Nima AI-reeks verkennen Jerrel Arkes en Wilco Verdoold de AI-strategie van WPP met country manager Eric Kramer. Eric benadrukt dat marketeers niet moeten blijven kijken vanaf de zijlijn: "Je leert niet surfen door op het strand te kijken naar surfers." WPP heeft daarom WPP Open gelanceerd, een 'Large Marketing Model' dat wereldwijd toegankelijk is voor 100.000 medewerkers. De grootste doorbraak volgens Kramer is het gebruik van synthetic audiences: AI-agents die fungeren als persona's, waardoor consumentgerichtheid in elke stap van het creatieve proces, van briefing tot executie, direct en zonder vertraging getoetst kan worden.

What this episode covers

In deze eerste aflevering van de Nima AI-reeks verkennen Jerrel Arkes en Wilco Verdoold de AI-strategie van WPP met country manager Eric Kramer. Eric benadrukt dat marketeers niet moeten blijven kijken vanaf de zijlijn: "Je leert niet surfen door op het strand te kijken naar surfers." WPP heeft daarom WPP Open gelanceerd, een 'Large Marketing Model' dat wereldwijd toegankelijk is voor 100.000 medewerkers. De grootste doorbraak volgens Kramer is het gebruik van synthetic audiences: AI-agents die fungeren als persona's, waardoor consumentgerichtheid in elke stap van het creatieve proces, van briefing tot executie, direct en zonder vertraging getoetst kan worden.

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#196 - Inzet van een AI Agent platform voor 100K medewerkers - Eric Kramer

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How long is this episode of Jerrel Arkes Podcast - B2B Marketing?

This episode is 45 minutes long.

When was this Jerrel Arkes Podcast - B2B Marketing episode published?

This episode was published on March 26, 2026.

What is this episode about?

In deze eerste aflevering van de Nima AI-reeks verkennen Jerrel Arkes en Wilco Verdoold de AI-strategie van WPP met country manager Eric Kramer. Eric benadrukt dat marketeers niet moeten blijven kijken vanaf de zijlijn: "Je leert niet surfen door op...

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