185 | Seeking discomfort, learning from challenges and the reality of growing a start-up with Xavier Craine from Mixtons

£11 in the bank account with £25,000 of bills to pay... receiving a cease and desist letter... coming out of lockdown with a product based business... Alongside co-founders Ranj and Sim, my friend Xav runs Mixtons - the disruptive brand on a mission to create premade cocktails which in their own words 'don't taste shit'. After watching their journey, becoming an investor and admiring Xav's willingness to share the lows and challenges that come with running a start-up, I knew I had to get him on the podcast. Our conversation was full of honesty, vulnerability and hard truths and I so hope you find it as inspiring to listen to as I did to record. _____ To manage your marketing with intention, start using Metricool for free here. Mixtons | Website, Instagram Xav | LinkedIn, Instagram AB | Website, Instagram, LinkedIn