186: From Side Hustling with a 9-to-5 to Her First $10k Month as a Web Designer with Katelyn Dekle

Today I’m chatting with Katelyn Dekle from Launch the Damn Thing. Katelyn and I first connected when she heard me on James Wedmore’s podcast and she sent me the world’s sweetest email. This was BEFORE Booked Out Designer even existed, but later when the course was created, she joined and has been an essential part of our community ever since. We’re talking through her business journey, her advice for niching down and finding clients as a designer, and her experience with Booked Out Designer! I love Katelyn, her unique approach to business and marketing, and her love of teaching what works for her is so evident. I hope you all enjoy this conversation! Also, today is my 30th BIRTHDAY! You can bet that today I’ll be relaxing, reflecting, and appreciating life and these last 10 years as I leave my 20s and enter a new decade. And perhaps a 30th birthday reflect episode will come later. Highlights from this episode: - How Katelyn made the free time to work on her business while also being at a 9 to 5 - Katelyn’s story of leaving her day job during the pandemic and going full time in her business - How Katelyn isn’t very active on social media, and 98% of her clients are finding her through Google search - Alternative ideas for “niching down” — Katelyn shares how she niched to a personality-type not an industry - How Katelyn made $10k after implementing just 2 modules from Booked Out Designer Links mentioned in this episode: - Get the full show notes for this episode: https://elizabethmccravy.com/186 - Check out Booked Out Designer: http://elizabethmccravy.com/BOD - Connect with Elizabeth on her Instagram: https://www.instagram.com/elizabethmccravy/ - Connect with Katelyn on her website: https://www.launchthedamnthing.com - Follow Katelyn on Instagram: https://www.instagram.com/launchthedamnthing/?hl=en - Get the ASAP Client Booking Guide to help you find your next client as a designer: http://elizabethmccravy.com/asap If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/ Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more. Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop