#186 LAUNCH: From Stickers to a Global Kindness Movement: Braxton Kilgo on Building Something That Matters

In 2017, Braxton Kilgo walked into a room with 1,200 middle school students and handed out stickers that said I Believe In You. What happened next changed his life and sparked a kindness movement that has now reached people around the world. In this episode, Allison sits down with Braxton to talk about building a movement on a shoestring, the intersection of kindness and marketing strategy, why generosity is his most powerful business tool, and what it really takes to build something that matters. Braxton is the founder of I Believe In You and Digicast Marketing, and one of the most genuinely generous humans in the entrepreneurship space.Visit: https://www.ibelieveinyou.io/