#197 - Waarom de meeste AI Pilots falen - Lenze Boonstra

from Jerrel Arkes Podcast - B2B Marketing · host Jerrel Arkes

In deze podcast bespreekt Lenze Boonstra (Ogilvy Consulting) waarom maar liefst 95% van de AI-pilots faalt, wat vaak komt doordat projecten beperkt blijven tot eenmalige experimenten zonder structurele schaalbaarheid. De centrale stelling is dat de focus binnen marketing eerst moet liggen op het verhogen van de kwaliteit en het vakmanschap ("craftsmanship") in plaats van enkel op efficiëntie en kostenreductie. Door AI in te zetten voor strategische taken zoals scenario-planning en het verbeteren van briefings, kunnen marketeers hun rol als business driver terugclaimen en sneller tot diepere inzichten komen.

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This episode is 34 minutes long.

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This episode was published on April 2, 2026.

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