187 – How to make sales on live video – Lindsey James, Violet Flamingo

Today I’m chatting to Lindsey James, who is the founder of womenswear brand Violet Flamingo.Lindsey was making and selling bespoke clothing for her clients from her studio before covid hit. Finding herself with no way to reach customers during lockdown, she started to do regular Facebook live calls from her studio, talking to her customers just as she would do if they were visiting her in person.She soon found that the calls were a great way for her to continue serving her customers during lockdown. Lindsey has some great tips for anyone that says they don’t do live video!Discover:The inspiration behind the Violet Flamingo brand 02:18Why Lindsey created a Facebook group for fans of Violet Flamingo 10:44How Lindsey uses live video to talk to her customers about the making of her clothing 13:22The reason why Lindsey offers a more personalised service for her customers 15:03How Lindsey has introduced ready to wear pieces within her bespoke collection 16:37Why Lindsey is now working with a UK manufacturer 18:35The inspiration behind the garments Lindsey designs 24:26The tips Lindsey gives for those who may want to give live video a try 35:53 More Lindsey James & Violet FlamingoViolet Flamingo websiteViolet Flamingo FacebookVF VIP Group on FacebookViolet Flamingo InstagramStay in TouchBritish Brand Accelerator - Find out how you can work with me to build your British-made brandMake it British websiteJoin Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturersMake it British on InstagramMake it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos.Mentioned in this episode:British Brand Accelerator