#187: Stop Wasting Your Time! Why B2B Sales Require Multiple Champions

A champion is one of your deal's biggest assets, selling change in the places you aren't allowed. But is one champion enough?  In this episode, Luigi is joined by Nate Nasralla, Founder at Fluint.io.  They discuss where to go to deeply but quickly understand your customer's shop, the value of establishing a problem statement early, why you need to understanding the personal metrics of your stakeholders, how to add more champions without insulting your first, and 3 easy mistakes to avoid with a deal champion.  🔗 LINKS Connect with Nate on LinkedIn. Find the Fluint.io blog here.  Connect with Luigi on LinkedIn. **About This Podcast** How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.