188: Have the Audacity to Go For It with Cassie Petrey

You’re called for something bigger than where you’re currently standing and you see proof all around you that it’s possible. But the idea of putting yourself out there or having the tiniest possibility to achieve your own greatness can feel out of reach.Today, we’re talking with Cassie Petrey about having the audacity to go for it – she’s living proof that you can be a boyband fan girl and eventually own an agency that manages social media for The Backstreet Boys – all because she learned valuable skills, believed she could, and asked for it.In this episode, you’ll learn:From fan girl to social media manager for music iconsLessons Cassie learned over her years in businessReframe how you think about managing social mediaThe incredible power and benefits of social mediaGet more comfortable with showing up on socialsNavigating critics, trolls, assumptionsHow Cassie got to work with The Backstreet Boys and Britney SpearsAdvice to help gain traction on social mediaCassie Petrey has been the woman behind some of the most iconic artists’ social media marketing including Backstreet Boys, Camila Cabello, and Britney Spears. Cassie is the co-founder of Crowd Surf, a leading marketing and music management firm. She is an original fan girl whose tween admiration for the Backstreet Boys led her at age 12 to create a newsletter that reached fans worldwide — then years later she helped seal the band’s decades-long superstardom by re-introducing them to next-generation fans. Her company Crowd Surf has worked with tech giants Apple and Google, and labels such as Universal, Disney, Sony, Warner, and more. Cassie is a Forbes 30 Under 30 and Billboard 30 Under 30 recipient, and she is a leading social media and artist management Hollywood powerhouse.Resources from this episodeJoin The Gutsy Collective Inner Circle - Gain clarity and make gusty moves with the support and energy of like-minded women. Inside the group, you’ll find deeper connection, clarity, accountability, tools, and techniques to help you get out of your own way so that you can make shifts and move forward on your goals. I’ll see you inside!Get the support you need and feel alive again! - My mission is to help you discover your own personal alignment so that you can feel deeply connected and expansively alive – all with ease and flow. Whether you are a brand new or aspiring entrepreneur, you have a growing small business, or you are an expanding CEO ready for your next level of success, I’ve got your back! Click here to learn about the 3 ways I can support you and your business.Connect with Cassie PetreyTwitter/X: @cassiepetreyInstagram: @cassiepetreyWebsite: crowdsurf.netConnect with LauraAuraFacebook: @thatlauraauraTikTok:  @thatlauraauraInstagram: @thatlauraauraWebsite: LauraAura.comSupport the showLeave a Review!We love, love, love to read your comments, feedback, and reviews. It also helps other women like you know they're in the right place to get support.https://podcasts.apple.com/podcast/the-gutsy-podcast/id1445481970