EPISODE · May 15, 2020 · 51 MIN
188: How RSA's CMO Navigated Stormy Waters
from Renegade Marketers Unite · host Drew Neisser
What does leading through a crisis look like? Drew covered the subject in-depth in a recent episode, but if you want a real-life example of leadership in action, look no further than Holly Rollo, the CMO and SVP Transformation at RSA Security (and avid sailing enthusiast). In the past few months, Holly has taken the helm, steering her team through the COVID storm from her #WFH office in South Lake Tahoe, California. Tune in to this week's episode to hear how Holly has shifted priorities and helped transform the cybersecurity organization for the better: anticipating new security threats, building community through authenticity, and aligning sales teams with digital marketing efforts.
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188: How RSA's CMO Navigated Stormy Waters
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