189. A Systems View from a Personal TBI Experience with Wendy Lurrie

Wendy Lurrie is a former Chief Marketing Officer, growth and strategy executive, and the creator of Rupture: The World of BestGuessistan, a platform exploring what happens when systems fail—especially the human ones we rely on most. After a traumatic brain injury disrupted her ability to function in the ways she once could, Wendy began documenting the invisible, structural changes that follow rupture: shifts in cognition, perception, identity, and control. Her work draws from both lived experience and decades spent leading organizations, building brands, and navigating complex systems under pressure. She focuses on the gap between what looks normal from the outside and what no longer works underneath—particularly the failure of language, systems, and culture to accurately describe life after disruption. She is also the author of PANIC with Credentials: How Systems Survive by Making Failure Personal, which launched as the #1 new release in Organizational Design on Amazon. Find Wendy at: https://www.bestguessistan.com/Facebook: https://www.facebook.com/profile.php?id=61582849029381Instagram: https://www.instagram.com/bestguessistan/LinkedIn: https://www.linkedin.com/in/wendylurrieSubstack: https://bestguessistan.substack.com/Reddit: https://www.reddit.com/user/Dry_Midnight_6742/ Find more about Brain Wellness at: https://brainwellnesssolutions.com/Support the show with Buy me a Coffee: https://www.buymeacoffee.com/brainwellnessnp