189: Get Strategic with Your Marketing with Krista Ripma

A healthy business is backed by a healthy plan. As we close out the year, this is the perfect time to refocus your marketing efforts to acknowledge what’s been working, what could work with some tweaks, and what’s draining time and energy, therefore needs to go.Today we’re talking with marketing expert Krista Ripma about planning your marketing to set you up for a successful 2024.In this episode, you’ll learn:Where marketers went wrong and how that’s shiftingGet strategic with your marketing with your Big ThreeAudit your business alongside KristaHow marketing is like datingShift how you look at your goals and income flowsBuilding out automated funnels for a scalable and sustainable businessWhat we can learn from Taylor Swift for a magnetic businessA visualization to help you start planning your 2024 marketingKrista is a business coach, marketing expert and founder of Authentic Audience, a digital marketing agency. She has spent nearly a decade building million-plus Instagram followings with clients, tripling online awareness and engagement for brands, and coaching hundreds of business owners to find and speak their truth. Krista intimately understands the web of personal passions, online platforms, and the human networks that drive success, and is able to create stunning and compelling brands and digital launches. She is the host of the Authentic Audience Podcast and is a retreat facilitator for Women’s Business Retreats around the world.Resources from this episodeBook A Free Clarity Session With Me - Are you ready to finally make some shifts? If you want somebody who will be by your side to not only hold you accountable but to shine a light down the path and provide you with positive and healthy tools to actually move forward, then grab one of the 10 Free Clarity Session spots I've opened up. Let's start 2024 with a bang (and a plan).Ready to have A Date With Your Business? Access Krista’s FREE Guided Visualization & Workbook for entrepreneurs to connect with your business and strengthen your intuition here.Connect with Krista RipmaInstagram: @kristaripmaPodcast: The Authentic AudienceWebsite: authenticaudience.coConnect with LauraAuraFacebook: @thatlauraauraTikTok:  @thatlauraauraInstagram: @thatlauraauraWebsite: LauraAura.comSupport the showLeave a Review!We love, love, love to read your comments, feedback, and reviews. It also helps other women like you know they're in the right place to get support.https://podcasts.apple.com/podcast/the-gutsy-podcast/id1445481970