#189 Henk Kuipers - Over ondernemen en online influencer worden

from Jerrel Arkes Podcast - B2B Marketing · host Jerrel Arkes

In mijn zoektocht om BoxxBoxx, de AI-influencer voor de Formule 1-wereld, tot leven te brengen, ging ik in gesprek met Henk Kuipers, beter bekend als Captain Henk, voormalig vechtsporter, beveiliger, motorclublid en inmiddels ondernemer, online influencer en podcaster.De kernvraag: wat maakt iemand een sterk persoonlijk merk?Henk liet zien dat authenticiteit geen marketingtruc is, maar een manier van leven. Zijn merk draait om vrijheid, eigenzinnigheid en echtheid. Waarden die hij consequent uitdraagt, of hij nu kleding verkoopt, een podcast opneemt of een fles whisky lanceert. Hij vertelde hoe succes vaak ontstaat door trouw te blijven aan wat je écht leuk vindt, ook als dat niet het meest winstgevende pad is.

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This episode was published on November 6, 2025.

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