EPISODE · May 12, 2026 · 30 MIN
189: Iceberg Ideas: The Hidden Cost of "Quick" Projects
from Courage & Clarity
There's a sneaky new way entrepreneurs are avoiding the work that actually grows a business, and it feels incredibly productive while it's happening.Steph calls it the iceberg idea trap, and AI is the latest and most seductive version of it. In this episode, she makes the case for minimum viable AI: how to use it as the tool it is without letting it become the thing you hide behind.If you've been spending more time building systems than talking to potential clients, this one's going to hit home.✨ THE 30 DAY FIRST CLIENTS FAST TRACK | $197Starts September 1, and this is the last time she's running it.Join at https://stephcrowder.com/fast✨ Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/mastermindConnect with StephInstagram: @heystephcrowder
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There's a sneaky new way entrepreneurs are avoiding the work that actually grows a business, and it feels incredibly productive while it's happening. Steph calls it the iceberg idea trap, and AI is the latest and most seductive version of it. In this episode, she makes the case for minimum viable AI: how to use it as the tool it is without letting it become the thing you hide behind. If you've been spending more time building systems than talking to potential clients, this one's going to hit ...
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189: Iceberg Ideas: The Hidden Cost of "Quick" Projects
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