189: Keywords and Cocktails: SEO Recipes for B2B Success

With budget cuts looming (or already made), CMOs are suddenly being asked to do even more with even less. Many are stirring up their inbound marketing efforts, concocting lots of content with the hope that their audiences will drink it up. But as the old saying goes, hope is not a strategy. SEO, or should we say smart SEO, is indeed a strategy, one that takes a specific expertise and can pay substantial dividends. Getting discovered on Google for specific keywords is hardly a new opportunity. Many marketers have been doing it successfully for years. But if for some reason—perhaps you've changed target markets, launched new products, or just updated your website—you're not appearing on page 1 of Google, then now is the time to fix that. In this episode, Drew speaks with Geoff Atkinson, the founder and CEO of Huckabuy, a firm that helped radically improve our firm's search presence for keywords like B2B Brand Strategy (feel free to type that into Google to see how we're doing!).  Since Drew doesn't normally have other service firms on the show, he wanted to make sure that what Huckabuy recommends could actually be achieved. As it turns out, they've got a reliable recipe for SEO success. Listen in to learn how a tweak here, an amazing piece of content there, and a bunch of well-structured metatags all over your site will make you an unstoppable SEO mixologist.