19. Behind the Refresh: Why We Reimagined Pet Biz Creatives

In this special episode, co-founders Tarryn and Erin Michie pull back the curtain to reveal why they decided to refresh the Pet Biz Creatives website. Join us as we discuss the journey behind our new look, the reasons for the redesign, and how our value-driven, emotion-powered approach now shines through our digital presence. If you’ve ever wondered about the role of design and strategy in shaping the future of pet brand marketing, this episode is for you! We’re diving into the futuristic, space-inspired aesthetic, the new website features, and how it all ties back to our mission to help pet brands create deeper connections with their audience. Whether you’re a fellow marketer, a pet business founder, or just a fan of meaningful design, this episode gives you an inside look at the thinking behind our brand refresh. Key Takeaways: Why we refreshed our website to align with the future of marketing: value-driven, emotion-focused, and digital-first. How our new space-inspired design reflects our commitment to bold strategy and impactful storytelling. A look at the website’s new features, including user-centered design and in-depth client case study content that highlights our unique approach. The impact of the refresh on our audience and how it helps us connect with purpose-led brands. The importance and reasons why you might like to think of a brand refresh as well. What’s next for Pet Biz Creatives and the exciting things we have in store for our clients and listeners. Listen in to hear: How Pet Biz Creatives has evolved and why the website refresh was a critical step for us. Insights into how we approach digital marketing and the design of purpose-driven, impactful websites. What you can expect from the new site and how it makes it easier for pet brands to engage with us and get started on their marketing journey. Curious to see the new Pet Biz Creatives website? Head over to petbizcreatives.com and explore our refreshed digital space! Want to work together or ask questions about the redesign? Let’s chat— https://api.leadconnectorhq.com/widget/bookings/pbc-initial-consult Resources Mentioned: Visit our refreshed website: petbizcreatives.com Learn more about our services: petbizcreatives.com/services Connect with us on LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/ Connect with Tarryn on LinkedIn: https://www.linkedin.com/in/tarryn-michie Connect with Erin on LinkedIn: https://www.linkedin.com/in/erin-michie Learn more about the Pet Parent Decision-Making Matrix at go.petbizcreatives.com/matrix The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest-growing consumer groups, Pet Parents. If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz. Connect with us: Instagram: https://www.instagram.com/Pet_Biz_Creatives/ Facebook: https://www.facebook.com/petbizcreatives YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/ Website: https://petbizcreatives.com/