19: Celebrating Centenarians with a Fun Campaign from A&W

Known for its root beer, A&W Restaurants is one of the oldest fast-food franchises in the United States and celebrated its 105th anniversary this year. To go along with this milestone, they’re offering free root beer floats for life for people at least 100 years old. Jonathon Spalding, a Creative Director at Cornett, and his team created hilarious and creative social videos and static ads featuring centenarians enjoying root beer floats and not acting their age. Jonathon joins Camden on today’s episode of Brands & Campaigns to talk about the genesis of this idea, the pitch process with A&W, and the production aspect of the campaign. The conversation then shifts to a conversation about the benefits of running earned media campaigns like this one and how this campaign in particular was successful. If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email [email protected].