19: Dana Craven's Four A's of Demand Planning in Supply Chain: Accuracy, Alignment, Accountability, and Actionability

In this episode of the She Supply Chains Podcast, Dana Craven, the Senior Director of Demand Planning at Post Consumer Brands, joins hosts Katie and Courtney to discuss how modern forecasting models are shifting to meet volatile consumer markets. Drawing on her background in Supply Chain and Marketing from Iowa State University, Dana reflects on her impressive career across the CPG and tech hardware industries—spanning everything from manufacturing and category management to product development, demand planning, and supply planning. Dana highlights the critical need for deeply integrated cross-functional teams and a robust contingency planning mindset to adapt swiftly to rapid disruptions in supply and demand networks. She shares her insights on where the future of predictive forecasting is headed, what it takes to smoothly adapt to entirely new corporate cultures, and how embracing the unexpected twists in her career journey helped her become a more agile leader. ✨ Connect with Dana! 📱LinkedIn | Dana Craven 💻 Learn more on the topics discussed here: Supply Chain Digital - Developing Agile Contingency Plans for Demand Volatility Consumer Goods Technology - Modern Demand Planning Trends in CPG and Electronics ✨ Connect with us! 📱LinkedIn: https://www.linkedin.com/company/she-supply-chains/ 📱INSTAGRAM: https://www.instagram.com/shesupplychainspodcast/ 📱TIKTOK: https://www.tiktok.com/@shesupplychainspodcast 🎧 Call to Action Follow She Supply Chains on your favorite podcast app Leave us a review — it helps more listeners find the show Share this episode with someone you think would love it