# 19 Olivier Raynaud, Owner and General manager of Raynaud Jeune (Vegetable tanning)

This week we are meeting with Olivier Raynaud, he is the general manager of Raynaud Jeune, founded in 1928. This family business is a small lamb skin tannery in the south of France. The company is mostly focused on leather for shoes and leather good. They are produced as sustainable as they can and are very careful about their customers' demands. In this episode, Olivier tells us his two eureka moments that pushed him to become more sustainable, he explains how he is managing his company and he details the best practices Raynaud Jeune has adopted over the past years. He also explains us the process of his vegetable tanned leather and gives advises for young designer who want to build a sustainable brand.CONTENT & TO FIND YOUR WAY IN THE EPISODE00:52 : Olivier Reynaud presents himself and his company Reynaud Jeune.01:30 : What does it mean, according to Olivier sustainable fashion ? 02:05  : To what extend his company is sustainable ? What was the Eureka moment when he decided to be more sustainable ?05:30 : What have been the results of this sustainable strategy ? 06:50 : According to Olivier, how can the fashion industry can accelerate the transition to a more sustainable way of doing ?08:40 : What are the KPI he is looking at, to monitor his progression when it comes to sustainability ?10:00 : Olivier tell us a little more about the process of a tannerie.11:50 : For a young designer, when it comes to sustainability what choices they should do if they want to build a sustainable brand ? 14:15 : Where Olivier see the biggest challenges coming in the coming years for his company and for the leather industry ?16:05 : What does Olivier want to close the door to in this industry ? 17:40 : What is the last piece of clothes he bought ? 18:00 : Who he would like to listen in this podcast ? KEY LEARNINGSWe really try to reduced, step by step, our footprint and our carbon emissions.« It is a very important demand from our customers. More and more my main and major customers come to visit our company and want to see what we do for the environment before they commit themselves with ourselves . We keep our customers because we have this real eco-friendly way of working. » « The young people that we are employing are more and more concern about the environment and are very happy to see that the general management is also very conscious about this movement. » « This sustainable strategy gives every day better and better image which obviously is helping directly or indirectly the business. We are getting a better position for the future. » « The final customer must be ready to pay a little bit more because all this things have a cost. »« The biggest challenge is to try to convince all the people that the leather is still a good product, renewable for the future. » TO SUPPORT SMART CREATION, THE PODCAST  Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision  https://www.premierevision.com/fr/ Hosted on Acast. See acast.com/privacy for more information.