19 : Secret to B2B Marketing (Be Your Own Best Customer)

When Tom Libretto joined Pegasystems as Chief Marketing Officer, he recognized that his new company was on the cusp of huge changes. Applying his experience at major companies like IBM, Nokia and Chase, Libretto dove headfirst into his role, first by assessing star performers, past successes and failures and opportunities for growth. The good news was that one of the company's star performers was its own platform, PEGA. What you'll learn in this podcast, among other things, is the importance of being able to "drink your own champagne," as Libretto and his team have found it to be an invaluable source of authentic marketing, not to mention troubleshooting. Today, Pegasystems is considered a top vendor of software for customer engagement and operational excellence. As a leader in martech (marketing technology), Pegasystems provides a window into the future of automation and artificial intelligence, which Libretto breaks down over the course of the conversation. Without giving too much away, check out the podcast to hear about how Libretto helped the company achieve this amazing transformation.