#19: The Truth of Multi Level Marketing with Chris and Lori Harder

Joining us today on the Clever Investor Show are serial entrepreneurs, Chris and Lori Harder. About Chris: After an 11-year career as an executive and partner in the banking industry, he retired from banking in 2011 and partnered with his wife, Lori, to start and scale four different multi-million dollar businesses, along with investing in several other successful startups. Chris also founded the Elite Entrepreneur Mastermind, helping seven-figure business owners scale their businesses through carefully curated collaboration, along with the Fast Foundations mastermind, helping entrepreneurs in their early stages of business. Chris’ core belief and motto is that “when good people make good money, they do great things!” About Lori: Lori Harder is a leading expert in the field of fitness, transformational work, mindfulness, and self-love. She is also an author, cover model, and three-time fitness world champion, who offers a carefully curated set of practical tools to promote sustainable health, spiritual well-being, and financial freedom. Lori has also helped dozens of people reach six-figure or more salaries through her network marketing business (Isagenix), and she has helped hundreds of others to start their own home-based businesses. HIGHLIGHTS: Chris and Lori Harder share their journey from bankruptcy to building a multi-million dollar business in Isagenix. Importance of having a clear and concise vision as an entrepreneur Earning $18 million through MLMs They talk about the power of building relationships and meeting the people that will rocket-ship your business and or endeavors. Website URL: Chris: https://chrisharder.me/ Lori: https://loriharder.com/meet-lori/ Social Media URL: Chris IG 👉 https://www.instagram.com/chriswharder/ Lori IG 👉 https://www.instagram.com/loriharder/ TIME STAMPS 00:15 - Introduction to Chris and Lori Harder 02:30 - How did Chris Harder end up with a woman like Lori Harder 05:00 - The moment Lori realized she loved Chris 06:45 - Lori’s reaction when going bankrupt in 2008 08:00 - Building passive income from Isagenix after seven years of building and still collecting seven figures after stepping out for seven years 09:45 - Multi Level Marketing is the introduction to entrepreneurship 13:30 - Growing the Isagenix business and actually scaling the business 18:15 - Lori’s transformation on the product as well despite being in the fitness industry 22:00 - Getting paid almost $18 Million dollars in their lifetime of selling Isagenix 34:30 - Big advocate for creating a personal brand online 35:30 - Steps to becoming great at multi-level marketing and building a successful business 36:30 - Writing a script for all the objections Lori would get 38:30 - Bringing women to the table to learn about investing and building a business 39:15 - Bet on the entrepreneur and not on the product itself 41:00 - Core ingredients to be successful as an entrepreneur  43:45 - We quit on ourselves all the time 46:30 - Lean into what you are good at and hire people to work on what you are not good at 48:00 - The main job of an entrepreneur is to have a very clear and concise vision 50:30 - Mission Statement for Frello 01:00:00 - Building relationships and meeting the people that will rocket-ship your business and or endeavors  01:01:30 - The power of Artificial Intelligence 01:03:30 - Complacency and how it can kill the drive and the progress 01:08:00 - Always have your vision to scale 01:10:30 - Keeping a one-year runway for business and lifestyle 01:13:00 - Getting walked in on by your kid 01:17:30 - Importance of having intimacy in a relationship, especially as entrepreneurs 01:24:54 - END   Sponsors: Visit www.clevercapitalfund.com to get started on your real estate journey with Cody Sperber Don’t forget to subscribe to The Clever Investor Show Podcast! Learn more about your ad choices. Visit megaphone.fm/adchoices