#201 - De invloed van AI op media en consumentengedrag - Guus Beekmans & Janou Kessels

from Jerrel Arkes Podcast - B2B Marketing · host Jerrel Arkes

In deze podcastaflevering gaan hosts Jerrel Arkes en Wilco Verdoold in gesprek met gasten Guus Beekmans en Janou Kessels over de veranderende invloed van AI op het medialandschap en consumentengedrag. Ze bespreken hoe de opkomst van taalmodellen (LLM's) de klantreis en het zoekgedrag drastisch verkort en verandert, doordat consumenten steeds vaker direct op AI-platformen hun antwoorden vinden in plaats van door te klikken naar bedrijfswebsites. In plaats van de focus uitsluitend te leggen op marketing voor deze AI-agents, benadrukken Guus en Janou de enorme kansen om AI zelf in te zetten voor het versnellen en verbeteren van processen, zoals het ontdekken van patronen in data, hyperpersonalisatie en het efficiënt doorrekenen van mediaplanningen. Hierdoor verdwijnt het repetitieve handwerk en ontstaat er voor medewerkers veel meer ruimte voor strategisch en creatief werk.

Episode metadata supplied by the publisher feed · Published Apr 30, 2026

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#201 - De invloed van AI op media en consumentengedrag - Guus Beekmans & Janou Kessels

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