190 - How to Grow Your Business with Podcasting with Virginia Elder

Want to grow your business using podcasting? 🎙️ In this powerful episode of the Next Level Women Podcast, I sit down with Virginia Elder, founder of Podcast Abundance, to break down how podcasting can become your most powerful client-attraction tool. 👉 Whether you're just starting or struggling to get results, this conversation will show you how to turn your podcast into a long-term business growth engine. 🔗 RESOURCES & LINKS MENTIONED 🌐 Podcast Abundance: https://podcastabundance.com/resources/ 🎧 Podcast: Podcasting for Financial Professionals - https://youtube.com/@podcastingforfinancialpros?sub_confirmation=1 Connect with Virginia Elder: LinkedIn: https://www.linkedin.com/in/virginiaelder/ Instagram: https://www.instagram.com/podcastabundance 💡 WHAT YOU’LL LEARN ✔️ How podcasting actually grows your business ✔️ Why most podcasts fail (and how to avoid it) ✔️ The 12–18 month timeline you NEED to know ✔️ 3 powerful podcast monetization strategies ✔️ How to turn listeners into paying clients ✔️ Why consistency matters more than perfection ✔️ Audio vs Video podcasting (what’s better?) ✔️ How to build a full marketing ecosystem 🚀 WHO THIS IS FOR Coaches & consultants Entrepreneurs & business owners Women building online businesses Anyone thinking about starting a podcast 🔥 KEY TAKEAWAY Podcasting is NOT a quick-win strategy — it’s a long-term asset that builds trust, authority, and clients over time. -------------------------------------------------- 🎤 Joy Rowland Money & Entrepreneurship Coach | Host of Next Level Women 🔗 Connect with Joy: https://www.joyrowland.com/ https://www.instagram.com/joy.rowland_/ LinkedIn: https://www.linkedin.com/in/joyrowland/ 👍 If you found this helpful: Like 👍 | Comment 💬 | Subscribe 🔔 ⏱️ YouTube Chapters (Timestamps) 00:00 Introduction 00:29 Meet Virginia Elder 01:22 Her Journey to Podcasting 03:20 Paying Off $80K Debt & Life Transformation 04:49 From Finance Coaching to Podcast Strategy 06:18 Why Podcasting Builds Deep Trust 07:32 How Podcasts Nurture & Attract Clients 09:22 SEO & Discoverability Through Podcasting 10:16 Why Consistency Matters 12:05 Realistic Podcast Growth Timeline (12–18 Months) 13:03 Google’s 7-11-4 Rule Explained 14:00 Podcast Monetization Strategies 16:20 Turning Listeners Into Clients 17:15 Building Partnerships Through Podcasting 19:07 Podcasting as a Business Ecosystem 20:31 Introvert-Friendly Marketing Strategy 21:00 Audio vs Video Podcasting 23:54 How Virginia Helps Clients 26:15 Marketing Audit & Strategy Explained 28:11 When to Outsource Podcast Production 29:06 Where to Get Started 30:48 Advice to Her Younger Self 31:39 Final Thoughts