#190 Maria Carolina Melo, Gerente de E-commerce na Cris Barros ▷ como unir dados, CRM e experiência premium na jornada digital de moda

from Líderes de Marketing e Vendas · host InboundCycle Brasil

Neste episódio do podcast Líderes de Marketing e Vendas, conversamos com Maria Carolina Melo, Gerente de E-commerce na Cris Barros, sobre como criar experiências digitais que traduzem a sofisticação de uma marca premium. Maria compartilha como a marca trabalha CRM, personalização via WhatsApp, personal shoppers, atendimento consultivo e logística sensorial — tudo com base em dados, sem perder o toque humano. Falamos ainda sobre o papel da tecnologia, storytelling e o equilíbrio entre criatividade e inteligência de mercado no varejo de moda.https://www.linkedin.com/in/mariacarolinadebernardi/

Episode metadata supplied by the publisher feed · Published Jun 11, 2025

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#190 Maria Carolina Melo, Gerente de E-commerce na Cris Barros ▷ como unir dados, CRM e experiência premium na jornada digital de moda

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