190: Top 10 Content Marketing Mistakes Killing Your Social Business Success

Do you ever feel like you are spinning your wheels when it comes to developing and integrating your content marketing strategy and plan into your business and overall marketing initiatives and programs to achieve your business and marketing goals? Content marketing planned and executed properly can help you ignite not only online results but also true business results. You can increase sales, generate more leads, increase brand awareness, build and nurture communities, humanize your brand, and reach markets you simply couldn't reach with other mediums. Unfortunately many brand leaders are their own worst enemies when it comes to defining and executing a well laid out content marketing plan with strategies and tactics that delivers real results. Often times they get lazy and impatient. They want immediate results and don't understand it takes time and ongoing investment. Content marketing is not a "set it and forget it" type of initiative. You must constantly be feeding the content engine, inspiring and connecting with your audience to achieve desired objectives. Bottom line, content marketing for business requires work. Real work. The kind of work that may even make your head hurt from time to time. It may even keep you up at night. Could it be that you are making some basic content marketing mistakes that are holding you back from the success you deserve and expect? Sometimes we get so focused and stuck in our ways that we need to have a fresh eye, a fresh perspective, a fresh voice to help us acknowledge it could be one, two or a few silly things we are doing that are sabotaging our efforts. Check out the 190th episode of the Social Zoom Factor for 10 Top Content Marketing Mistakes that could be killing your marketing and business results. In this 25 minute podcast you will learn: Top 10 content mistakes killing your success and business resultsHow to not sabotage your own content marketing successWhy you must have a foundation to build on that includes a plan, goals, objectives, KPIs, call to actions, knowing your audienceWhy you can't ignore the data and why you must focus on data driven decisionsWhy you must avoid too much selling and self promotion onlineThe danger of not sticking to a planAvoiding chasing shiny objects and your competitionWhy you must write for your customer, not Google onlyThe importance of headlinesHow to not get stuck in a rut and ensure you are always innovatingWhy basics matter such as spelling, grammar, user experience and visual appealWhy you must own your distribution and platform vs putting all of your social and content marketing eggs in a basket (social network you do not own)