192: Taming The Wild West | How The Fitness Industry Is Growing Up (ft. Alex Thomas)

In this episode of The General Muscle Podcast, Lawrence is joined by Alex Thomas, someone who is deeply embedded in the Australian coaching scene to discuss the evolution of the fitness industry. Alex is the founder of the Sports Nutrition Association and continues to work at raising the standards of coaching across the world. They explore how coaching standards, insurance, and industry expectations have shifted over time. They also unpack the major challenges coaches still face today, the double-edged sword of social media, and what separates great coaches from the rest. Thank you for listening! Please take the time to screenshot the episode, post it onto to your Instagram story and tag Lawrence and Alex! Please take the time to leave a five star review on your podcast platform of choice as this is a great way to help the show! Alex's IG: @alexthomas_sna Lawrence's IG: @general.muscle Physiotherapy Enquiries: [email protected] Coaching Enquiries: [email protected] Use code "GENERAL" for 15% off at www.powersupps.com.au