192: When to DIY or Delegate Tasks in Your Coaching Business

When it comes to what you delegate and what you do yourself, it’s a question of workstyle preferences. But that’s not the whole story. I’ll share 4 criteria to help you make strategic decisions about delegating. Find the full transcript at prosperouscoach.com/192.When I first started my coaching business, my motto was don’t be cheap with your coaching business. This meant that I hired out a lot. I spent money on experts of all sorts and hired a full time VA to do all the little things I couldn’t be bothered with.I believe my time is highly valuable — good mindset there — so I didn’t want to do anything except what I started this business for … to coach. That was a bit short sighted.I went too far to the delegating side of the continuum, which cost me in 3 ways:1.     Low profits because my expenses were high2.     Not learning things that I should have learned3.     Time because managing others wasn’t my forte (and it took far more time to manage their work product than if I had done those things myself.)I made rash decisions because I didn’t really know my business model, what I bring to the table and the holes in my competencies. I didn’t think through what energizes and drains me. I clearly needed a business coach!Mostly, I was blindly following what other coaches were doing. I fell in with a crowd of high rollers. It wasn’t as seedy as it sounds but it wasn’t good for me either.Sure, business by trial and error is a time-honored tradition. Making lots of mistakes and learning from them has its upsides! Still, wouldn’t it have been smarter for me to strategize as much as I could from day one in my business?So, I offer you that better way ... strategize as much as you can from the get go then also be willing to make mistakes and learn from them.What are Your Long-Term Goals for Your Coaching Business?This is the first of 4 criteria for knowing when to delegate.20 years into my business I’m delegating far less and that’s strategic because my goal now is to:·      work a 35-hour week·      earn high profits for the time I do work·      deliver high value and work with fewer people because that means less enrolling effort·      keep a simple business model·      do marketing that’s pinpointed, authentic and showcases my geniusFor me, offering a 1:1 Signature Program is working far better than other business models I tried and it’s why I teach this to other coaches.What about you? 1.     How many hours would you like to work each week?Read here for more questions and the other 3 criteria for easily making decisions about delegating or not.