193: Amisha Shrimanker | A Fractional CMO's Perspective on Marketing

Perhaps you've heard of a fractional Chief Financial Officer (CFO), but did you know you can also hire a fractional Chief Marketing Officer for your law firm business? A part-time CMO can help you develop and implement a marketing strategy for your business without the high cost of hiring a full-time in-house professional marketer.In this episode of Wealthy Woman Lawyer®, fractional Chief Marketing Officer Amisha Shrimanker joins Davina to discuss the benefits of hiring someone like her to help with your law firm’s marketing strategy. Amisha works with seven- and eight-figure companies and is obsessed with results-driven marketing. She consults on marketing strategy, overseas implementation, and ensures that growth targets are met--even exceeded.Show Highlights:The importance of data and how it can guide your business’s marketing strategyMarketing trends law firms often have in common and why Amisha says simple works best and scales fasterWhat key performance indicators (KPIs) are, and what they tell you about your marketing activitiesWhat sets a CMO apart from a full-time marketing hireWhy personalizing your approach can be a game-changerFollow and Review:We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.Supporting Resources:Amisha Shrimanker’s website: amishashrimanker.comConnect with Amisha on LinkedInFind Amisha on Instagram3 Stages from Law Firm Solo to CEO - https://go.wealthywomanlawyer.com/training  Connect with us on InstagramJoin our free Facebook communityShow our sponsor, NoBull Marketing, some love.Schedule an appointment with NoBull Marketing.Reach out to Optimize My FirmVisit our sponsor - Gavel.io!Note: Wealthy Woman Lawyer® may have an affiliate relationship with the podcast sponsors and be compensated for referrals.