1938 Precio ancla: cómo lograr que tu cliente pague lo que vale.

from Marketing para gente como uno · host Carlos Malfatti

El precio ancla es el primer número que ve tu cliente y condiciona toda su percepción de valor. En este episodio te explico qué es pricing, por qué poner precios al voleo es un error caro y cómo usar el precio ancla de forma simple y profesional en productos y servicios.

Episode metadata supplied by the publisher feed · Published Jan 14, 2026

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1938 Precio ancla: cómo lograr que tu cliente pague lo que vale.

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