197#: 3 Step Process to Emotional Audience Connection, wi...

What this episode covers

On this episode of the If You Market podcast Ian Baer talks with us about the foundation of all successful marketing... audience connection. Emotional connection is key and Ian has a 3 layer Patent Pending process that applies to any brand that intends to be in business for a while. Ingest data, screen for psychographics with AI, align with the 10 emotions that positively impact purchasing (patent pending). Who is the swing vote for your product and how can you get them to choose you? Ian Baer is the founder of Sooth and has developed a repeatable method that has helped many of the words biggest brands boost their marketing effectiveness. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of If You Market?

This episode is 1 hour and 5 minutes long.

When was this If You Market episode published?

This episode was published on September 26, 2023.

What is this episode about?

On this episode of the If You Market podcast Ian Baer talks with us about the foundation of all successful marketing... audience connection. Emotional connection is key and Ian has a 3 layer Patent Pending process that applies to any brand that...

Can I download this If You Market episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.