198. Courses Are Dead? Olly Richards’ Playbook for Language Creators in 2026

In this conversation, Jan and Olly discuss the evolution of language education businesses over the past decade, focusing on the transition from blogging to video content and the impact of AI on the industry. They explore strategies for optimizing lead generation, the future of online courses, and the importance of building a strong personal brand and audience. Olly shares insights on how to adapt to changing market dynamics and the significance of community and high-ticket programs in the language learning space.Our events: www.creatorempires.comJoin our Amsterdam Event March 19-20, 2026: https://docs.google.com/document/d/1Em6jnf4HdUV_WvW3rXohw2Oa2qfGQ-mDf_ds1e3WcEs/edit?usp=sharingChapters00:00 The Evolution of Language Education Businesses15:48 Navigating AI in Language Learning24:45 The Future of Online Courses and Business Models27:30 The Future of Language Learning and AI30:01 Building Trust and Community in Language Education34:01 High-Ticket Programs and Personalized Learning37:55 The Shift Back to One-on-One Teaching40:06 The Importance of Knowledge and Marketing in Business48:48 Closing the Knowledge Gap for Business Success