PODCAST · business
Creator Empires: Builders in Language Education
by Jan van der Aa
Conversations with the builders shaping the future of language education.Hosted by Jan van der Aa, the show features conversations with founders, operators, and builders who are shaping the next generation of language education, apps, platforms, and education businesses.Jan is co-founder of the language practice app Teacher AI, and runs Creator Empires; a networking community for builders in the language space.
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204. Head of Teachable on What's Changing in Online Education - Giovana Carvalho
Giovanna Carvalho from Teachable talks about how AI is changing online education, and what creators and app builders in the language space need to focus on now. The episode covers why human connection, trust, and community still matter, how creators are adapting their offers, and where new opportunities are opening up as AI makes content easier to produce.Are you building in the language space?Join our community and events: www.creatorempires.com
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203. Babbel's 'AI Boss' (ELSA's co-founder) on the Future of Language Apps - Xavier Anguera
Join Xavier Anguera, co-founder of Elsa and senior VP at Babel, as he explores how AI is changing language learning. Discover how AI makes learning more personal and effective, and why it's not just about flashy features. Learn how AI tools are built and how they help people learn languages faster. Whether you're interested in tech or just curious about learning, this episode offers clear insights into the future of language education.Xavier on LinkedIn: https://www.linkedin.com/in/xanguera/Join our community and events for builders in the language space: https://creatorempires.com/
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202. $1 Million in Revenue Teaching Spanish with 17K subs
In this episode, I sit down with Timothy from LearnCraft Spanish. A langpreneur who built a 7-figure Spanish coaching business with just 17K YouTube subscribers and a non-active podcast.We dive deep into:How LearnCraft Spanish sells premium coaching programs from $400 to $1,000/monthWhy “serious learners” are willing to pay much more for language coachingHow Timothy generates high-quality leads with a relatively small audienceThe funnel behind their $1M+ businessWhy email lists still matter in 2026The future of online language businesses in the age of AIBut we also go deep into AI workflows, Claude Code, vibe coding, and how creators and course businesses can use LLMs to completely transform the way they work.We discuss:Using Claude Code to build landing pages and internal toolsTurning customer feedback into better products and sales pagesAI-powered flashcard generation and personalized learningBuilding SOPs, workflows, and systems with AIWhy AI is increasing productivity — not reducing ambitionHow one person can now do the work of an entire small teamIf you run an online education business, create language content, or want to understand how AI is changing the creator economy, this episode is packed with practical ideas and real-world examples.Guest: Timothy from LearnCraft SpanishHost: Jan van der AaEnjoy!P.S.: Join our langpreneur community: www.creatorempires.com
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201. Takeaways from the Amsterdam Mastermind
We just got back from Amsterdam. This episode is the debrief.At our recent Langpreneurs mastermind, two talks stood out above everything else. One was a deep dive into Teachable's own student and creator data, surveying hundreds of buyers across price points and niches to find out what's actually driving course sales right now. The other was a masterclass from Olly Richards of Story Learning on how he's using AI to run what used to require an entire team.Together, they painted a picture of exactly where the course business is heading, and what separates the creators who are growing from those who are standing still.In this episode, we cover:Whether AI is actually replacing course sales (the data will surprise you)The #1 reason students don't finish your course — and it's not what you thinkWhat Elite creators ($1M+/year) are doing differently from everyone elseWhy 73% of your students have only ever bought from you once — and what that's costing youThe bundle and coaching pricing strategies that are driving the biggest revenue jumpsHow Olly Richards launched 7 masterclasses in 7 languages in a single day using Claude Code — with zero coding experienceIf you sell courses, coaching, or any kind of learning product online, this one is essential listening.Join our events: www.creatorempires.com
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200. Everything Is Your Fault (And That's Good News) - Chris Pell
What does it take to build one of the most recognized IELTS brands on YouTube, and turn it into a seven-figure business? In this episode, Jan sits down with Chris, who went from being a lawyer in 2008 to teaching English in Asia, to building a YouTube channel with 4.5 million subscribers and tens of millions of monthly views across platforms.Chris shares the unfiltered lessons behind his success, including why he spends over $100,000 a year on his own education, how working with Alex Hormozi introduced him to the Theory of Constraints, and why long-form YouTube drives 10–20x more sales than short-form content despite getting a fraction of the views.In this episode:Why packaging (title, thumbnail, intro) matters more than the content itselfThe "spaghetti bolognese technique" for teaching people what they need while giving them what they wantHow a simple PDF lead magnet took email conversions from 0.5% to 20%The typical growth constraints every online education business faces — and how to diagnose yoursHis honest take on AI: useful tool, or just the latest excuse?Why the biggest barrier to scaling past 7 figures isn't your niche — it's youJoin our events: www.creatorempires.com
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199. Optimizing YouTube for Sales, Not Views - with Teacher Stefano
Teacher Stefano has been teaching Italian online for over a decade, and in that time he's built a YouTube channel approaching 300,000 subscribers. But the most interesting part of his story isn't the subscriber count, it's what he figured out about turning views into an actual business.In this episode, Stefano shares why he stopped chasing views and started optimizing for leads, how he uses lead magnets to convert casual viewers into engaged learners, and the "content buckets" strategy that helped him identify what his audience actually wants to watch.We also get into how the YouTube algorithm has changed — and why, counterintuitively, getting fewer views might actually be a good sign for your business.What you'll learn:- Why view counts are less important than conversion rates- How to build lead magnets that feel like a natural extension of your video- The content buckets approach to planning a more strategic channel- How to keep your content relevant as your audience evolvesMore info about our events: www.creatorempires.com
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198. Courses Are Dead? Olly Richards’ Playbook for Language Creators in 2026
In this conversation, Jan and Olly discuss the evolution of language education businesses over the past decade, focusing on the transition from blogging to video content and the impact of AI on the industry. They explore strategies for optimizing lead generation, the future of online courses, and the importance of building a strong personal brand and audience. Olly shares insights on how to adapt to changing market dynamics and the significance of community and high-ticket programs in the language learning space.Our events: www.creatorempires.comJoin our Amsterdam Event March 19-20, 2026: https://docs.google.com/document/d/1Em6jnf4HdUV_WvW3rXohw2Oa2qfGQ-mDf_ds1e3WcEs/edit?usp=sharingChapters00:00 The Evolution of Language Education Businesses15:48 Navigating AI in Language Learning24:45 The Future of Online Courses and Business Models27:30 The Future of Language Learning and AI30:01 Building Trust and Community in Language Education34:01 High-Ticket Programs and Personalized Learning37:55 The Shift Back to One-on-One Teaching40:06 The Importance of Knowledge and Marketing in Business48:48 Closing the Knowledge Gap for Business Success
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197. Grow Your Creator Education Business in 1 Hour (Real Case Studies + AI systems)
In this episode, Jan shares proven systems and real case studies for growing creator education businesses in 2026. Drawing from his experience building six and seven-figure education businesses and working with top content creators in the language education space, he breaks down actionable strategies across three core growth pillars: traffic, conversion, and lifetime value.What You'll Learn:Traffic & Lead Generation:- How to create YouTube content that generates clients, not just clicks (with a case study showing 37% revenue increase despite fewer views)- The "bucket system" for identifying which video types attract qualified leads- 10 proven tactics to turn YouTube views into leads (including QR codes, lead magnets, and community tab optimization)- When ads actually work (and when they don't) for creator businessesConversion Optimization:- How to build a compelling flagship offer that sells results, not courses- The power of email marketing in 2026 (and why it still outperforms social media)- Using AI and custom GPTs to write email campaigns efficiently- Running monthly email promotions to stabilize revenueIncreasing Customer Lifetime Value:- Price testing strategies that can boost revenue by 30%+ without changing anything else- Building a "course ecosystem" instead of one massive course- The rise of high-ticket offers and why they're becoming essential- Using customer feedback and AI to identify business bottlenecksFor all the recourses mentioned in this video:https://creatorempires.com/resourcesJoin our events:https://creatorempires.com/
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196. Will AI Destroy Your Course Business?
5 ways to keep your creator-led education business future-proof: 1. Your fans want to learn from YOU. Make your products as personal as possible. 2. People will always be happy to pay for transformation, not for information. Position your offer that way. 3. Sell access. Build a community, offer live co-horts, of offer one-on-one access to yourself. 4. Consider running in-person events. The need for belonging is higher than ever. It will strengthen your brand too. 5. Build software. This requires a new skillset, but launching software that fills a gap in the market can out grow your personal brand. I’m personally doubling down on our events and software (Teacher AI).
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195. Simple Framework for Growing your Creator Business
There are only 3 ways to grow your creator business: Get more views (traffic) 1. Turn more viewers into customers (conversion) 2. Get customers to spend more (product/offer) 3. The hard part? Knowing what to fix right now. Here’s a simple guide: 1. Optimize TRAFFIC first if: You’re not getting top views in your niche You haven’t fully committed to a YouTube strategy 2. Build a PRODUCT if: You’ve got significant traffic but nothing to sell You’ve maxed out short-term growth tactics 3. Optimize CONVERSION if: You have solid traffic and a product that people actually want But you don’t have proper sales systems in place
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194. My Conversion Rates Are Too Low
You’re a content creator selling education, but your conversion rates are too low… Maybe because you have a big following in low-income countries. Or you’ve just managed to attract lots of freeloaders. Now what do you do? – First, we need to make sure: 1. You’re offering something that people actually want 2. You have proper sales systems in place 3. Are your conversion rates really that low? (Compare with peers in your niche) Still not solved? Try changing the sales vehicle. Instead of selling through an automated email sequence, try: - Offering a free course that sells your flagship course - Promoting your product through regular live streams - Running webinars Your audience might not feel comfortable buying through emails, especially if your emails are in a language they’re still learning. Go from text → video. Let us know if it works. Learn more about our events: www.creatorempires.com
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193. Your Creator Business is Worth Nothing
Your creator business is worth nothing… To most investors, at least. Because when you leave the business, it goes to zero. But they’re often great for cash flow. Creators can invest that cash into product-first businesses that fill a real gap in the market. Something that can outgrow their personal brand. Software is just one example. That’s what we’re doing with Teacher AI Check out our events: www.creatorempires.com
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192. The ONE Thing All Successful Creator Businesses Have in Common
The most successful creator businesses I’ve seen have one thing in common: They all have tons of traffic. Because if you have traffic and trust, you can sell almost anything — even with bad marketing. So before thinking about your next product or marketing trick, ask yourself… Am I really doing all I can to get more views? How obsessed are you with: Nailing your video ideas Perfecting your video packaging Creating genuinely great videos Would you give yourself less than an 8/10? Maybe it’s time to take a step back and nail YouTube first. --- Notion page on how to research winning video ideas: https://www.notion.so/A-Simple-Way-to-Research-Winning-YouTube-Ideas-1dd42b2379138065932bd9c20432da3c
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191. The Power Of 'World Building'
His business never grew exponentially. He never built any marketing funnels. But guess what? Out of 20 language businesses in the room, HIS business was the biggest. How? - He was one of the first movers to teach on YouTube. - He’s been doing it for 15+ years. - He's published over 100 books, courses, and apps. He started early... and just kept going. Simple, but not easy. Join our events: www.creatorempires.com
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190. Stop Doing All The Stuff That Doesn’t Matter
‘’I want to scale, but I don’t have enough time’’ I have to write newsletters, post on six platforms, redesign my website, move to another CRM system, and launch a new $5-per-month membership. - And I also want to start a podcast. - And create another course. - And redo my funnels. But I don’t have enough time. How do I scale my business? This is something we often hear from creators. The thing is, you can’t scale when you can’t breathe. You need stability first. You need to be able to breathe first. How? By stopping all the stuff that doesn’t matter. Sometimes, you need to do less… Only focus on the tasks you know will bring revenue Build systems that help you do those tasks better and faster Once you have a fine-tuned process to consistently make sales and pay the bills, that’s when you can start thinking about adding new stuff.
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189. Same Product, Different Offers
Here’s how to promote the same product to your audience every month - without exhausting your audience. First, remember: the product and the offer are two different things. You can sell the same product using: - Different offers - Different sales angles Here’s how to keep your promotions fresh and interesting throughout the year: Month 1: Buy now get free bonus Month 2: Offer a payment plan Month 3: Offer a small discount (20-30%) Month 4: Make the promotion all about the guarantee Month 5: Align the offer with a seasonal theme Month 6: Feature case studies Month 7: Offer exclusive content that leads to the offer Month 8: Donate 10% to charity Month 9: Talk about your journey and why you created the course Month 10: Last chance to buy before the price goes up Month 11: Black Friday promotion Month 12: Offer a free trial Join our events: www.creatorempires.com
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188. The Problem With 'Double Down On What's Working'
The “Double down on what’s working” advice has a major flaw. It can make you overlook obvious gaps in your business. Example #1 • Who: A content creator with tons of traffic • What worked: Creating content • Usual advice: Create more content • Real bottleneck: Nothing to sell • Better advice: Create a product Example #2 • Who: A language learning app • What worked: Facebook ads • Usual advice: Run more ads • Real bottleneck: High churn • Better advice: Improve the product A better question to ask (in my opinion) is: “What is the ONE thing that, if you had it, would make everything else easier?” Tim Ferriss calls it the “big domino.” For many creator businesses, it's most of the time a matter of: - Better video ideas - More promotion - Creating more products to sell - Or simply repackage them Join our events: creatorempires.com
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187. General Advice vs. Niche advice
The power of niche A ‘Langpreneur’ I know spent $35K on an event ran by a world class entrepreneur that you know from social. Someone I also look up to. And yes, loved the event. They studied his business. Their key insight; his conversion rates were too low. Then he came to our event for creators in the language space. And so he asked us how to increase his conversion rates. And then he told us what his conversion rates were. We were surprised! They were high… for a business in our niche.. We could tell, because we’ve been working with language businesses for over a decade. Suddenly, the conversation changed. It wasn’t about conversion rates anymore. After some digging, we discovered another way for him to grow his business. Something only someone with a deep understanding of our niche would have noticed. Now it’s still too early to say wheter these insights will actually grow his business. But the point is clear. There is a lot of power in creating solutions for a very specific customer avatar. Online language entrepreneurs in our case. That’s the power of picking a niche. Join our events: www.creatorempires.com
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186. How to Double Your Leads from YouTube
Here's the list... - Promote a lead magnet in each video - Show a screen recording of what the sign up process looks like - Print the lead magnet out, show it in your video - Optimize your opt-in pages for mobile - Mention the lead magnet in a pinned comment - Potentially mention your lead magnet in different places in your video - Use the community tab to promote your lead magnets - Show your face when you promote it in the community tab - Add QR codes to your videos so that people who watch on TV can easily sign up - Test want kinds of lead magnets or PDF’s work, stick to that format This was one of our take aways from our creator event in London last week. Hit “like” if you want to hear more stories like this. Join our events: www.creatorempires.com
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185. 7 Takeaways from our Mastermind in Tenerife
Last week, content creators in the language education space flew in from around the world to gather in Tenerife for our annual Langpreneur Mastermind retreat. This time, we had participants coming from the UK, France, Germany, Italy, Portugal, the US, and even as far as Australia! In this episode, I'll share 7 takeaways from the event. For more info about our events: www.creatorempires.com
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184. We Launched A Brand New 7-Figure Creator Business
Creator Education Businesses have a cap. And here's how you get rid of it... The project I'm talking about: https://yourteacher.ai/ Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business: https://weeklysmarts.com/ Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/ Follow me on IG: @janvanderaa1 Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.com
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183. What the Pros Don't Tell You About Winning On YouTube - Nate Black
Nate's channel: https://www.youtube.com/@UCpFE8BGxvDh... Consultations with Nate: https://radicalyt.com/ Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business: https://weeklysmarts.com/ Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/ Follow me on IG:@janvanderaa1 Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.com
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182. How a $10M Creator Business Does Email Marketing
Today, Olly is going to dissect the psychology underpinning email marketing and how you can use it effectively to run your online business. He's developed his own unique approach to email marketing over the years, and he shares the specific framework that he's developed to build a robust relationship with your audience, dismantle misconceptions about email sequences, and harness the power of urgency and deadlines in a natural way. Watch the original video on Olly's channel here: https://www.youtube.com/watch?v=7Hq7c7NHXeI&t=1092s&ab_channel=OllyRichards Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business: https://weeklysmarts.com/ Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/ Follow me on IG: @janvanderaa1 Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.com
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181. How YouTuber Oscar Owen Built The #1 Magic School
Today we're exploring a new niche: Magic! Oscar's YT channel: https://www.youtube.com/c/OscarOwen Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business: https://weeklysmarts.com/ Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/ Follow me: IG: @janvanderaa1 LinkedIn: https://www.linkedin.com/in/jan-van-der-aa-66899b3b/ Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.com
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180. Steal These Marketing Tricks from McDonald's! (Bump vs. Upsell vs. Tripwire)
What's your core offer? And what offer works best for a tripwire, order bump and upsell? In this episode, we'll find out! Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business: https://weeklysmarts.com/ Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/ Follow me on IG: @janvanderaa1 Want us to help you grow your creator empire through developing courses? Check out: creatorempires.com
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179. Launching A Tech Product with Viral YouTuber Xiaoma
I flew to New York to hang out with Arieh Smith aka XiaomaNYC on YouTube. Not long ago, we launched our first tech product and in this in-person interview, we give you a look behind the scenes. Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business: https://weeklysmarts.com/ Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/ Follow me on IG: @janvanderaa1 Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.com
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178. Seven Takeaways from our Creator Mastermind in Tenerife
Last week we ran our 5th annual creator business mastermind retreat and everyone had a blast. In this episode, I share the biggest takeaways. Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business: https://weeklysmarts.com/ Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/ Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.com
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177. Can I Build a Course Business Just With Ads?
Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business: https://weeklysmarts.com/ Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/ Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.com
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176. Building A Creator Business That Outlives You
Creating a creator business is relatively easy. You build a product that already exists, add your personal brand to it and there you go. But what if your personal brand expires? Will your business die with you? In this episode, we talk about how to make your business future-proof. Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business: https://weeklysmarts.com/ Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/ Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.com
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175. Course or Membership? with Rob Balasabas from Uscreen
Are memberships really the future? Or are some creators better off selling one-off courses? This is what I discuss with Rob, Head of Partnerships and Community at Uscreen.tv. Rob on YouTube: https://www.youtube.com/@robertbalasabas Rob's Coffee with content creators podcast: https://podcasts.apple.com/gb/podcast/coffee-with-content-creators/id1596688575 Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business: https://weeklysmarts.com/ Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/ Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.com
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174. How Creators can use AI to Explode their Education Business - with Lucas Bighetti
With the current advancements in AI-powered platforms, creators in the education space have a huge opportunity: using existing AI-powered coaching or tutoring platforms created by someone else, and adding their personal brand to it. You get to put your own branding, voice and personality on it. This way, creators in the education field can offer their own special educational offerings without going through the hassle of building the tech themselves. References: The 23-year-old influencer offering to be your virtual girlfriend: https://caryn.ai/ Xiaoma's video 'I built my own AI tutor to teach me Chinese': https://www.youtube.com/watch?v=YjGk7EmYuxY&ab_channel=Xiaomanyc%E5%B0%8F%E9%A9%AC%E5%9C%A8%E7%BA%BD%E7%BA%A6 Learn more about the AI tutor we're building: streetsmartlanguages.com/ai Lucas Bighetti on IG: https://www.instagram.com/lucas_bighetti/ Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business: https://weeklysmarts.com/ Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/ Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.com
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173. The 8 Biggest Takeaways from NasSummit 2023
Last weekend I flew to Dubai for NasSummit 23. In this video, I'm sharing with you my 8 biggest takeaways from the event. Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business: https://weeklysmarts.com/ Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/ Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.com
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172. How Much Creators Make with Courses...
Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business: https://weeklysmarts.com/ Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/ Connect with me on IG: @janvanderaa1 Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.com
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171. One Product, One Avatar, One Channel?
There is a common piece of advice that says ‘you should only have one product - one avatar - one marketing channel until you hit $1 million in revenue. Is this advice also relevant to YouTube creators? Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business: https://weeklysmarts.com/ Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/ Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.com
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170. What went 'Wrong' with Yes Theory's Course Launch
Last week YouTube channel Yes Theory announced their course on becoming a YouTube creator and storytelling. During a live six-week bootcamp costing $349, students would get access to the live workshops hosted by the Yes Theory team, access to a community of creators, and personalised feedback from community members. Sounds reasonable right? Not according to many of the comments that poured in. One predicted this was the moment a video would be spawned titled: “When Yes Theory became No Theory”. In this episode, we talk about the marketing lessons we learned from this phenomenon. Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business: https://weeklysmarts.com/ Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/ Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.com
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169. 48 Ways To Grow Your Course Business
Check out our course monetization checklist with the 48 tips I mentioned in this episode: shorturl.at/lLZ12 Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/ Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.com
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168. Our Plans For 2023
People have been asking me what’s going on with the podcast so here’s an update on what has been going on behind the scenes. Learn more about our Inner Circle and Mastermind events: https://creatorsmarts.com/ Want us to help you to grow your creator empire through developing courses? Check out: creatorempires.com
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167. Writing a Killer Sales Page with Nick Poninski
If you want to sell online courses you need to understand copywriting. In this episode, Nick walks you through the process of writing a high-converting sales page. More info about Nick Poninski: https://nickponinski.com/ He's also on LinkedIn: https://www.linkedin.com/in/nick-poninski-copywriter-35896979/ For more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com/ Subscribe to our YouTube channel and don’t miss our weekly business-building tips: https://bit.ly/3u32oZt Our second YouTube channel and watch clips with the highlights of our podcast interviews: https://bit.ly/3w5lsrM Want us to help you to grow your creator empire through developing courses? Have a look at creatorempires.com
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166. Watch out for THIS Business Advice
- Do more promos! - Do more deadline extensions! - Make your purchase buttons bigger! Watch out for this kind of advice. - More promos may bring in more money now, but they will become less powerful. - Deadline extensions will bring in more money now, but you’ll lose trust with your audience. - Bigger buttons will increase click-through rates but what’s the quality of that traffic? More money now is not always good. Focusing on the money will weaken your brand because there’s always a shiny little win that distracts you from your mission. It takes discipline to say NO. Stick to your values and focus on your mission. That’s how you build a unique, uncopyable, future-proof brand. That's what we'll talk about in this episode.
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165. When is it the right time to do MORE?
''I need to publish YouTube videos, do shorts, IG reels, Tiktok, record new episodes for my podcast... it's just too much, help!''. - So... when is the right time to start experimenting on new platforms? Let's talk about it... For more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com/ Subscribe to our YouTube channel and don’t miss our weekly business-building tips: https://bit.ly/3u32oZt Our second YouTube channel and watch clips with the highlights of our podcast interviews: https://bit.ly/3w5lsrM Want us to help you to grow your creator empire through developing courses? Have a look at creatorempires.com
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164. Business Advice From Thriving Creators
Creator and Netflix host Jo Franco joined our Mastermind event a few months ago where she asked the other participants for business advice. This episode was originally only published on her podcast, but it was so good that I wanted to share it with you guys as well. Have fun! Jo on YouTube: https://www.youtube.com/@jofranco Not your average Jo podcast: https://shows.acast.com/not-your-average-jo
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163. ''I Want To Scale Without Having to Be on Camera All the Time''
I went to Vidsummit where some crazy things happened. I also learned that most creators actually don't care so much about building a business (yet). Many of them say ''I want to scale in a way that doesn't require me to be on camera". Let's brainstorm for some solutions! Maybe building a course business? For more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com/ Subscribe to our YouTube channel and don’t miss our weekly business-building tips: https://bit.ly/3u32oZt Our second YouTube channel and watch clips with the highlights of our podcast interviews: https://bit.ly/3w5lsrM Want us to help you to grow your creator empire through developing courses? Have a look at creatorempires.com
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162. From Teaching Guitar to Creator Business with Allen Mathews from Classical Guitar Shed
Today we're talking to Allen Mathews from Classical Guitar Shed. For more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com/ Subscribe to our YouTube channel and don’t miss our weekly business building tips: https://bit.ly/3u32oZt Our second YouTube channel and watch clips with the highlights of our podcast interviews: https://bit.ly/3w5lsrM Want us to help you to grow your creator empire through developing courses? Have a look at creatorempires.com
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161. What Happened At Our Creator Retreat In Morocco
In this episode a recap of what happened at our creator mastermind retreat we hosted in Morocco. For more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com/ Subscribe to our YouTube channel and don’t miss our weekly business building tips: https://bit.ly/3u32oZt Our second YouTube channel and watch clips with the highlights of our podcast interviews: https://bit.ly/3w5lsrM Want us to help you to grow your creator empire through developing courses? Have a look at creatorsmarts.com
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160. Breaking News! YouTube is Going to Let Creators Sell Courses Directly on Their Channel!
For more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com/ Subscribe to our YouTube channel and don’t miss our weekly business-building tips: https://bit.ly/3u32oZt Our second YouTube channel and watch clips with the highlights of our podcast interviews: https://bit.ly/3w5lsrM Want us to help you to grow your creator empire through developing courses? Have a look at creatorempires.com
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159. How To Network Like A Pro And 10X Your Business
The likelihood of becoming successful in business depends for a large deal on who you're doing business with. So how do we build a strong network and build meaningful relationships? In this episode, I'm going to give you a look behind the scenes and tell you how we did it at Creator Smarts. or more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com/ Subscribe to our YouTube channel and don’t miss our weekly business-building tips: https://bit.ly/3u32oZt Our second YouTube channel and watch clips with the highlights of our podcast interviews: https://bit.ly/3w5lsrM Want us to help you to grow your creator empire through developing courses? Have a look at creatorempires.com
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158. Goal driven courses vs. Entertainment driven courses
If you create content that's somehow educational but that's mostly entertainment, you might have a hard time selling 'goal-driven' courses. That's because people don't follow you because they want to learn a certain skill, they're just curious or want to be entertained. But what if you created an ''entertainment driven'' course? For more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com/ Subscribe to our YouTube channel and don’t miss our weekly business building tips: https://bit.ly/3u32oZt Our second YouTube channel and watch clips with the highlights of our podcast interviews: https://bit.ly/3w5lsrM Want us to help you to grow your creator empire through developing courses? Have a look at creatorempires.com
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157. Building a Global Media Empire with Huseyin Kilic from Interesting Engineering
Huseyin is the Founder and CEO of Interesting Engineering. Since 2010, he has built a media empire that has helped his team reach a follower base of over 17 million people globally. Collect to Huseyin: LinkedIn: https://www.linkedin.com/in/huseyinkilicie/ Interesting Engeneering: https://interestingengineering.com/ For more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com/ Subscribe to our YouTube channel and don’t miss our weekly business building tips: https://bit.ly/3u32oZt Our second YouTube channel and watch clips with the highlights of our podcast interviews: https://bit.ly/3w5lsrM Want us to help you to grow your creator empire through developing courses? Have a look at creatorempires.com
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156. Finally Understand the Metaverse with Ivan Puzyrev Of Arhead
Everybody is talking about the Metaverse, but few people actually know what that word means. In this episode, you'll finally learn what the Metaverse really is. Subscribe to our YouTube channel and don’t miss our weekly business-building tips: https://bit.ly/3u32oZt Our second YouTube channel and watch clips with the highlights of our podcast interviews: https://bit.ly/3w5lsrM Want us to help you to grow your creator empire through developing courses? Have a look at creatorempires.com
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155. My Experience at Vidcon 2022
Last week I spent a few days in LA where I attended the biggest creator event on the planet; Vidcon US 2022. In this episode I talk about what I learned and if it was worth it.
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ABOUT THIS SHOW
Conversations with the builders shaping the future of language education.Hosted by Jan van der Aa, the show features conversations with founders, operators, and builders who are shaping the next generation of language education, apps, platforms, and education businesses.Jan is co-founder of the language practice app Teacher AI, and runs Creator Empires; a networking community for builders in the language space.
HOSTED BY
Jan van der Aa
CATEGORIES
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