198 Treat People Not Teeth with Jay Geier : Dentistry Uncensored with Howard Farran

Howard and Jay Geier talk about going from good to great with a little extra, person-to-person, intentional service.       Jay Geier was only 18 when he started his first company. He and his mentor, Dr. Alan Goodwin, developed a board game designed to help kids learn how to make good life decisions called "Drugs and Alcohol: Play It Straight." The duo ended up selling a million dollars worth of games to school systems around the country via direct mail. The experience taught Jay the power of marketing. He pursued a marketing career and ultimately became the marketing director of a large private practice in Atlanta, Georgia, where his sole responsibility and livelihood was based on generating new patients. This experience is really where the Scheduling Institute began. He employed every imaginable marketing tactic for getting new patients. They generated hundreds of calls, but the calls weren't translating into new patients. On a mission, he studied every part of the patient intake process and discovered two huge problems. In less than 90 days he fixed both problems and spent the next four years growing the practice and setting new patient records - his personal best: 601 new patients in ONE week. Eventually he decided to use what he had discovered to help other doctors grow their practices. That's how Jay founded the Scheduling Institute. Jay and his wife, Diane, have 3 kids and live in Alpharetta, Georgia.     http://www.schedulinginstitute.com