$1M+ Email Marketing HACKS You’ve Never Heard Of With Daniel Bustamante

Daniel Bustamante (Velocity, Ship 30 for 30) joins Matt and Kolby to break down the email launch tactics that add 20% to every launch—the mid-launch bonus that kills the dead middle, the $99 product that made $25K in 48 hours, the post-launch downsell, and the feedback email that makes your next launch better.Timestamps:  00:55 Expiring Mid-Launch Bonuses (Kill the U-Shape) 03:18 What Bonus to Offer & Ideal Launch Length 07:36 The 48-Hour Flash Sale: $25K From a $99 Product 12:24 Hormozi's "Sold Out" Email & Waitlist Flywheel 16:24 Should You Cap Enrollment? 18:46 The Post-Launch Downsell (+15–20% Revenue) 22:15 Downsell Ideas & Checkout Upsells 24:12 When to Offer Payment Plans 28:44 The "Why Didn't You Buy?" Email 30:49 AI Hyper-Personalized Lead Magnets 35:39 Quiz Funnels Done Right 36:45 Why Cohort Courses Work (Ship 30 Lessons) 43:01 One Piece of Advice for Launching a Cohort 44:22 Where to Find Daniel📌 Resources: Kit (email platform) ScoreApp (quiz funnels) Ship 30 for 30🔗 Connect with Daniel: LinkedIn Website NewsletterEnjoying the show? Leave a 5-star review on Apple or Spotify, then email [email protected] or [email protected] with a screenshot and a question — we'll answer it on the show.