1st Anniversary Retrospective: Business and a Bag of Chips

In This Episode: Specific not Pacific. (Sorry Mike Tyson) * How do you eat chips without ketchup? * Is ketchup a dip or a condiment? * Morsels of Manufacturing. * It all starts with an idea. * Sbarro Pizza. * We wanted an incubator that showed the real-world stages of getting a product to market. * Louis Vuitton. * If we don't tell you now, the market will tell you. * Zootcase. * We have 1 metric. Get a product to market and sell it. * What does it mean to move the needle? * Bob's not always wrong. * This is work that we have been doing for years. * I don't view business as a zero-sum game. * Chips, pretzels or Jax? * You better start observing the world and see where you fit. * This space exists to ask the hard questions. * Francie Pants. * Uncomfortable conversations. * Oreos. * If you dip a Lay's potato chip in ketchup, you need a chaperone. * That's prison behavior, like making nachos in the toilet. * Our goal is to get research-based intel to make decisions confidently. * Without people experiencing the product you have no real intel. * It will be fun for the 2-3 weeks we are on the air. Sponsor this podcast at chrisjonesmedia.com