EPISODE · Feb 11, 2025 · 54 MIN

1st Phorm with Derek Loftus

from Unboxing Ecommerce: Operations Behind Online Brands · host James Marks and Jennifer Yates

This week James and Jennifer are joined by Derek Loftus, Co-Founder of PopCapacity, a platform focused on adding visibility and a modern procurement experience for brands when sourcing and connecting with warehousing partners for fulfillment and storage. With expertise in e-commerce fulfillment and customer experience, Derek shares insights on how brands evaluate and select their distribution partners based on location, capabilities, automation, and more.Why 1st Phorm?Derek chose 1st Phorm because it has been on his radar for a while, appearing in his social media feed and through fitness influencers he follows. A friend also recommended their products, highlighting their high quality. Additionally, as a logistics expert, Derek was curious about how a brand that self-fulfills would handle order processing, especially given their wide product selection.1st Phorm: www.1stphorm.comResearch Included These Sources1st Phorm: www.1stphorm.com/pages/about-usAndy Frisella: www.andyfrisella.com1st Phorm Corporate Apparel: www.1stphormathletics.comAALCO Athletic Equipment: www.aalcomfg.com/products/featured-facilities/1st-phorm-hqFox2 Now: www.fox2now.com/news/missouri/who-is-andy-frisella-founder-of-1st-phormYahoo News: www.yahoo.com/news/andy-frisella-founder-1st-phorm-215438826.html?guccounter=1KSDK: www.ksdk.com/article/news/local/club-fitness-removes-1st-phorm-products-andy-frisella/63-59a3f120-6800-4d8e-9b69-c1227235ccb3OFS: www.ofs.com/explore/case-studies/1st-phorm-corporate-headquartersTracxn: www.tracxn.com/d/companies/1st-phorm/__kVl_2rcuoRqNsK7NES3q7OS5F4OlCLgQbdn8QO0Lhm8Curated Technology ListNarvar: www.corp.narvar.comRebuy: www.rebuyengine.comOther Sites MentionedCompany Towns: www.en.wikipedia.org/wiki/Company_townMFCEO Podcast: www.andyfrisella.com/blogs/mfceo-project-podcastConnect with Derek LoftusLinkedIn: www.linkedin.com/in/derek-loftus/Website: www.popcapacity.com_______________Have a brand/shopping experience you want us to review? Send us a message at [email protected] Connect with James Marks:www.linkedin.com/in/jameslmarkswww.withtrivial.com Connect with Jennifer Yates:www.linkedin.com/in/jenniferayateswww.workwithroux.com_______________ Coverart imagined and designed by our friend, Melissa Dettloffwww.melissadettloff.com

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This episode was published on February 11, 2025.

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