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Feb 11, 2025 54 min

1st Phorm with Derek Loftus

from Unboxing Ecommerce: Operations Behind Online Brands Hosted by James Marks and Jennifer Yates

This week James and Jennifer are joined by Derek Loftus, Co-Founder of PopCapacity, a platform focused on adding visibility and a modern procurement experience for brands when sourcing and connecting with warehousing partners for fulfillment and storage. With expertise in e-commerce fulfillment and customer experience, Derek shares insights on how brands evaluate and select their distribution partners based on location, capabilities, automation, and more. Why 1st Phorm? Derek chose 1st Phorm because it has been on his radar for a while, appearing in his social media feed and through fitness influencers he follows. A friend also recommended their products, highlighting their high quality. Additionally, as a logistics expert, Derek was curious about how a brand that self-fulfills would handle order processing, especially given their wide product selection. 1st Phorm: www.1stphorm.com Research Included These Sources 1st Phorm: www.1stphorm.com/pages/about-us Andy Frisella: www.andyfrisella.com 1st Phorm Corporate Apparel: www.1stphormathletics.com AALCO Athletic Equipment: www.aalcomfg.com/products/featured-facilities/1st-phorm-hq Fox2 Now: www.fox2now.com/news/missouri/who-is-andy-frisella-founder-of-1st-phorm Yahoo News: www.yahoo.com/news/andy-frisella-founder-1st-phorm-215438826.html?guccounter=1 KSDK: www.ksdk.com/article/news/local/club-fitness-removes-1st-phorm-products-andy-frisella/63-59a3f120-6800-4d8e-9b69-c1227235ccb3 OFS: www.ofs.com/explore/case-studies/1st-phorm-corporate-headquarters Tracxn: www.tracxn.com/d/companies/1st-phorm/__kVl_2rcuoRqNsK7NES3q7OS5F4OlCLgQbdn8QO0Lhm8 Curated Technology List Narvar: www.corp.narvar.com Rebuy: www.rebuyengine.com Other Sites Mentioned Company Towns: www.en.wikipedia.org/wiki/Company_town MFCEO Podcast: www.andyfrisella.com/blogs/mfceo-project-podcast Connect with Derek Loftus LinkedIn: www.linkedin.com/in/derek-loftus/ Website: www.popcapacity.com _______________ Have a brand/shopping experience you want us to review? Send us a message at [email protected] Connect with James Marks: www.linkedin.com/in/jameslmarks www.withtrivial.com Connect with Jennifer Yates: www.linkedin.com/in/jenniferayates www.workwithroux.com _______________ Coverart imagined and designed by our friend, Melissa Dettloff www.melissadettloff.com

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This week James and Jennifer are joined by Derek Loftus, Co-Founder of PopCapacity, a platform focused on adding visibility and a modern procurement experience for brands when sourcing and connecting with warehousing partners for fulfillment and storage. With expertise in e-commerce fulfillment and customer experience, Derek shares insights on how brands evaluate and select their distribution partners based on location, capabilities, automation, and more. Why 1st Phorm? Derek chose 1st Phorm ...

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This episode is 54 minutes long.

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This episode was published on February 11, 2025.

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