2.14 How FOR TMRW is Creating Space for BIPOC Communities in Clean Beauty and Wellness with Maia Alejandro

Send in a question or feedback! In this episode of Life Curious Women, host Ashley Nadine Lopez interviews Maia Alejandro, the founder of FOR TMRW and a former mental health clinician. FOR TMRW creates functional art objects and design-forward beauty products for an at-home spa experience. They are a lifestyle house in exploration of beauty and wellness. Through Maia's passion for interior design and career background in mental health, the collections are grounded in color psychology and interwoven with influences from design, art, photography and modern culture. In pursuit of visual joy through color and ritual, FOR TMRW's mindfully chosen polish collection is long lasting, luxurious, and viewed as a modern take on classic colors. She created FOR TMRW to celebrate her family, elevate the perception of her Caribbean roots in the world, and bring clean beauty to the broader BIPOC community. She grew up spending weekends with her tías learning to paint nails, make face masks, and even pluck a few eyebrows. These moments at her grandmother’s house are some of her favorite childhood memories. After a major health scare and difficult time learning about clean beauty products, she decided to bridge her background as a mental health clinician with her broader learnings about clean beauty, to share what she had learned with her community. We get into: Maia's career background in mental health. How she moved from being a mental health clinician to working in design and social media. Her experience facing a health scare during her pregnancy lead her to start learning about clean beauty, wellness and organic foods. How a trip to a non-toxic nail salon sparked her inspiration and motivation to create FOR TMRW. The importance of creating space for BIPOC communities to feel welcome in clean beauty and wellness. What it's like to start a business and brand as a woman of color.Follow FOR TMRW on Instagram @fortmrw.coFollow Maia on Instagram @Maia_papayaVisit FOR TMRW online www.FORTMRW.co-------------------------------------------------------Follow the show on Instagram @LifeCuriousWomenFollow our host on Instagram @AshleyNadineLopezSupport the show