2: Account-Based Marketing: What It Is, What It Isn’t, and How to Get Started w/ Charlie Liang

Account-based marketing, at its essence, is looking at accounts first. Not leads. Not individuals. Accounts. In this episode we talk to Charlie Liang, Director of Marketing at Engagio and someone who lives and breathes ABM every day. If you were unclear about exactly what ABM is, you won’t be after listening to this one. And for those of you who are ABM veterans, get ready to learn some things, too. Be sure to check out Engagio.com/orchestration for Engagio’s Marketing Orchestration Playbook. Find a breakdown of this episode here. Learn more about your ad choices. Visit megaphone.fm/adchoices