#2: Brad Johnson - CEO @ ProfitCoach - How to Build a Million-Dollar Property Management Business

In this episode of Unfiltered, co-hosts Dylan Scroggins and Matt Speer sit down with Brad Johnson, CEO of ProfitCoach, for a deep dive into the realities of property management finances and entrepreneurship. Brad shares his unconventional path into the industry, from seminary and church planting to running one of the largest PM companies in his market before stepping into his current role. The conversation explores profitability strategies, the impact of regulation, the role of acquisitions, and how AI is reshaping the business landscape. With candid stories, practical insights, and bold takes, Brad offers a clear-eyed view of what it takes to build a sustainable and profitable PM company. They discuss: Why profitability, not just growth, should be the focus for PM owners How strong talent and leadership structure directly impact margins The surprising upside of regulation for well-run property management companies The role acquisitions and local market dominance play in building scale How AI can streamline operations while reinforcing the people-driven nature of PM This episode is a must-listen for property management leaders seeking clarity, strategy, and inspiration on building lasting businesses. Links: ProfitCoach - https://www.pmprofitcoach.com/ Brad on LinkedIn - https://www.linkedin.com/in/bradleyjohnson1/ Dylan on LinkedIn - https://www.linkedin.com/in/dylanscroggins/ Matt on LinkedIn - https://www.linkedin.com/in/mspeer/ PropertyManagement.com - https://propertymanagement.com/ Kalmar Group - https://thekalmargroup.com/property-management   Topics: (00:00:00) - Intro (00:01:19) - Brad Johnson's journey into property management (00:05:51) - Challenges and changes in property management (00:07:48) - Achieving profitability and freedom (00:21:38) - The role of government regulation (00:28:17) - The importance of market share in local business (00:28:34) - Strategies for scaling your property management business (00:29:42) - Outbound marketing and acquisition tactics (00:35:55) - Leveraging AI in property management (00:38:31) - The future of property management: People and AI (00:47:18) - Final thoughts and recommendations