EPISODE · Aug 10, 2020 · 31 MIN
2 - Cracks in the Pavement – 1967 to 1978
from Bring Back Bronco: The Untold Story · host Asgeir Saemundsson, Todd Zuercher, Larry Weis, Sonari Glinton, George Peterson, Bailey Sisoy Moore
Was the Bronco built for a good time? Or a long time?In every crime show, there’s a period of time early in the story where everything seems to be fine, but there’s also an underlying feeling of dread. You feel like something bad is going to happen, even though there’s no obvious sign of it. For the Ford Bronco, that’s 1967.The first decade of the Bronco is a study in contrasts. The brand was popular, but sales were low. Ford wanted to own the segment, but never updated the vehicle. In the wake of the 1972 oil crisis, customers were demanding more fuel-efficient vehicles, yet the Bronco was losing market share to a bigger, more powerful competitor. This leads many to wonder if the Bronco can survive.Are these just bumps in the road? Or is this the beginning of the end?For more details on the obstacles the Bronco faced check out broncopodcast.ford.com
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What this episode covers
In every crime show, there’s a period of time early in the story where everything seems to be fine, but there’s also an underlying feeling of dread. You feel like something bad is going to happen, even though there’s no obvious sign of it. For the Ford Bronco, that’s 1967. Are these just bumps in the road? Or is this the beginning of the end?
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2 - Cracks in the Pavement – 1967 to 1978
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