Bring Back Bronco: The Untold Story
by Ford Motor Company
This is the story of a truck and the story of a country. The Ford Bronco is one of the most beloved brands in American automotive history. But when the last one rolled off the assembly line in Wayne, Michigan on June 12th, 1996, it was the end of the brand, and the start of a lot of questions.Sonari Glinton goes on the road trip of a lifetime to find out why Ford killed the Bronco and meets the passionate fans and team of Ford employees who went underground to bring it back.This 8-part serial is a fifty-year odyssey of blood, sweat, and dirt. It takes you from the dizzying heights of the post-war boom, to the most watched police chase in American television history and this year’s rebirth of the Bronco.
Episodes
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8 - Hold on Tight – 2017 to 2021
What does ‘Success’ look like? Studio “S” is a legendary room in Ford’s design building in Dearborn, Michigan.. This creative laboratory gave birth to the Thunderbird, the Mustang and even the original Bronco. Today it is filled with full size clay models of the new Bronco. Sonari Glinton is...
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7 - Green Light – 2010 to 2017
Is this really it? After three attempts over 15 years, the Bronco Underground is on the verge of giving up. Then outside market forces suddenly turn in their favour. America’s love affair with the SUV is pushing small cars out of production and that opens up an opportunity for the Bronco. But…
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6 - Stuck in the Mud – 2004 to 2009
Will Millennials buy a Bronco? It’s 2004 and Millennials are poised to become the biggest car buying segment in America. Ford knows they need a product for them, but what do they want? Armed with that information, the Bronco Underground creates a business case and production plan for a new…
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5 - Driving in the Dark – 1996 to 2004
If you love something enough can you bring it back to life? Ford is a giant company and trying to get them to bring back the Bronco is not going to be easy. There are two groups working towards that end. On the outside, there are dedicated fans and owners around the country. They meet on…
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4 - End of the Road – 1994 to 1996
What was happening inside Ford that night? The OJ Simpson chase happened more than 25 years ago, and yet there are still a lot of questions about its impact. For the first time ever we take you inside Ford to discover what was happening that night: Inside a Ford factory, Inside the Ford Call...
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3 - Going Downhill – 1979 to 1994
Who killed the Bronco? In the third episode of this series the Bronco moves into middle age. This is the decade that it starts taking a series of body blows. There is increased competition from other carmakers, and complacency within Ford. In the 1990’s the Bronco hit the national headlines for…
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2 - Cracks in the Pavement – 1967 to 1978
Was the Bronco built for a good time? Or a long time? In every crime show, there’s a period of time early in the story where everything seems to be fine, but there’s also an underlying feeling of dread. You feel like something bad is going to happen, even though there’s no obvious sign of it. For...
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1 - The American Dream – 1965 to 1969
Who is the father of the Bronco? More than any other product, cars reflect the state of the world at the time they’re created. Think about it. You can look at a car from the 1950’s, with its giant fins and oversized engine, and know a lot about that time in history. Likewise, a fuel efficient,...
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Introducing Bring Back Bronco: The Untold Story
The rise, fall, and rebirth of the Ford Bronco is a metaphor for the last 50 years in America. The boxy little 4x4 represents the arc of American history dating back to the 1960’s. The emergence of the Bronco really lines up with a whole new era of America. You've got the baby boomer generation...
About this show
This is the story of a truck and the story of a country. The Ford Bronco is one of the most beloved brands in American automotive history. But when the last one rolled off the assembly line in Wayne, Michigan on June 12th, 1996, it was the end of the brand, and the start of a lot of questions.Sonari Glinton goes on the road trip of a lifetime to find out why Ford killed the Bronco and meets the passionate fans and team of Ford employees who went underground to bring it back.This 8-part serial is a fifty-year odyssey of blood, sweat, and dirt. It takes you from the dizzying heights of the post-war boom, to the most watched police chase in American television history and this year’s rebirth of the Bronco.
Hosted by
Ford Motor Company
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