2 - DIYing Your Brand? Here's How to Pick the Right Color Palette

In this episode, Whitney discusses the importance of selecting the right color palette for DIY branding. She emphasizes how crucial brand appearance is for looking professional and trustworthy to customers and discusses not only the necessity of choosing a cohesive set of colors, but also common mistakes people make when choosing a palette. The episode provides a detailed guide on finding inspiration for your color palette, using tools like Pinterest and Coolors.co, and implementing these colors across various brand materials. Throughout, Whitney offers practical advice for ensuring your brand's visual identity resonates with its personality and stands the test of time.In this episode:The Importance of Brand PositioningCommon Mistakes in Choosing Color PalettesUsing Pinterest for Color Palette InspirationUnderstanding Different Types of ColorsRefining Your Color Palette with CoolorsTesting Your Color Palette in CanvaResourcesThe Free Business Branding Workbook for Wellness ProsThe $100k Brand FormulaCoolors.coConnect with Whitney Bateson: Instagram: @‌whitneybatesonWebsite: whitneybateson.com Hosted on Acast. See acast.com/privacy for more information.