The Growth Show with Whitney Bateson

This one is a casual catch-up, and it covers a lot of ground. Whitney shares the full story behind the decision not to pursue German residency, including the tax and business ownership complications that most "just move to Europe" advice never mentions. She explains what happens when you run a US business while living abroad, why physical presence in a country can make you a tax resident, and how wealth taxes and exit taxes changed the math for her and Dylan. From there she shifts into business mode: what her team is building with AI right now, why she believes courses are giving way to done-for-you services and guided execution, and the tools she's dreaming up to help wellness pros write emails and update their websites faster. If you've ever wondered what's actually happening behind the scenes of her business, this is the episode.Takeaways:Immigration and taxes are two separate systems. If you own a US business and run it from another country, that country may treat it as locally managed and tax it accordingly. Income tax is only the start. Wealth taxes, exit taxes, inheritance rules, and mandatory health insurance can completely change whether a move makes financial sense. Courses are losing traction because information is everywhere and time is scarce. Use AI for tasks you already understand or want to do faster.Connect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

nce. Then we drop into a coaching session on a new family support program she is dreaming up, and Whitney shares how to test the idea before you build it. If you have ever felt paralyzed staring at your marketing to-do list, this one is for you.Takeaways:Launch with your essentials done (homepage, about, services) and keep a running list of what to add once you are live. A site that sits unpublished is the only one that cannot help anyone. Referrals are a marketing channel, and your website is what closes them. When a therapist hands a client three names, your site is how that client decides you are the right fit. Collaboration is referral marketing. Clear treatment updates and easy communication make other clinicians want to keep sending people your way. Validate a new offer before you build it. Send a short paragraph with the price and length to a few good-fit clients and ask if they would be interested, then use their answers to write your copy. Use ads to build your email list, not to book calls directly. Lead generation ads are cheaper, and your emails do the warming up over time.Connect with Britney:Website: www.britneylentzrd.com Instagram: https://www.instagram.com/dietitian.britney/Connect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

Get your funnel up and running: offers.whitneybateson.com/dfy-funnelIn this open house episode, Whitney pulls back the curtain on lead generation funnels and why every health and wellness practice should have at least one. She starts with the real problem so many practitioners run into, which is wearing the strategist, copywriter, designer, and tech hats all at once while still trying to see clients and run a business. From there she walks through exactly what a funnel is, how it nurtures new leads toward booking a call, and the five pieces her team builds inside the new Done For You Funnel service. She shares real numbers, including a kidney dietitian who brought in 546 leads at 34 cents each, and answers a stack of great questions about ads, lead magnets, email platforms, and converting subscribers into clients. If funnels have ever felt overwhelming or half-finished in your business, this is the grounded walkthrough you have been waiting for.Takeaways:A lead generation funnel is an automated system that brings the right people onto your email list and nurtures them toward working with you, so your practice keeps growing even when you are not actively marketing. Social media earns attention, but booking health and wellness clients takes trust, and email builds that trust at scale far faster than posting alone. Every funnel needs five working parts: a lead magnet tied closely to your service, an opt-in page, a thank you page, a delivery email, and a welcome sequence. A simple Facebook and Instagram ad campaign amplifies the whole thing. The thank you page is your most underused asset. It is the moment people are most activated, so invite them to book a call or apply right there. Subscribers become clients through consistent weekly emails that always link to your services, plus a real promotion a few times a year. If you never ask for the sale, no one buys.Resources Mentioned:Done For You Funnel service: whitneybateson.com/dfyfunnel (founding price $1,297, payment plan available)Connect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

We made it to the final episode of the funnel series! Over the past five episodes we've covered what a lead gen funnel is, the four parts of a productive one, how to nail your lead magnet and welcome sequence, and how to measure whether it's all working. This episode tackles the missing piece: traffic. Whitney breaks down the difference between organic and paid traffic, then walks through every major way to get the right people in front of your opt-in page, including your own website and channels, content marketing, direct sharing, other people's audiences, and Meta ads starting at just $5 a day. The big takeaway? You don't need a huge audience. You need a small, steady stream of the right people coming in from multiple places, and it compounds from there.Takeaways:A funnel without traffic does nothing on its own. People won't stumble across it, so you need to intentionally put it everywhere your ideal clients are already looking. Start with the set-it-and-forget-it placements: your homepage, services page, blog, footer, email signature, and every social bio. Your lead magnet should be impossible to miss. Other people's audiences are the fastest way to grow your own. Podcast appearances, guest talks, freebie swaps, online communities, and referral partnerships transfer built-in trust to you. Organic traffic builds slowly but compounds and keeps working after you stop. Paid traffic is fast and scalable but stops the moment you stop spending. The ideal setup runs both together. Meta lead gen ads at $5 a day are enough to bring in real subscribers and real data, so you can see what's working in weeks instead of months.Resources Mentioned:The Lead Gen Funnel Blueprint (free): whitneybateson.com/funnelblueprint Done-For-You Funnel Service: whitneybateson.com/dfyfunnel Free Live Open House & Coaching Call (Thursday, June 18 at 12pm ET): whitneybateson.com/funnelopenhouse Search past podcast episodes: https://offers.whitneybateson.com/funnel-podcast-series/ Charlotte's past episode on authentic LinkedIn outreach: https://whitneybateson.com/ep-84-unlocking-high-ticket-clients-on-linkedin-with-charlotte-ellis-maldari/ Ads Series, Episode 1: https://whitneybateson.com/ep-113-why-practitioners-are-ditching-the-daily-post-for-automated-leads-with-priscilla-zaehringer/ Connect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover  Hosted on Acast. See acast.com/privacy for more information.

If you've ever looked at your funnel and decided it's "not working," this episode is the gut check. Whitney has had practitioners tell her their funnel is broken, and almost every time she digs in, it turns out one small piece needs a tweak, not the whole thing scrapped. In this episode she walks through the five numbers worth tracking, split into the leading indicators you can actually change this week (new subscribers, open rate, click rate) and the lagging ones that move slowly over months (calls booked, new clients). Then she goes leak by leak through the five most common places a funnel springs a hole, from nobody opting in, to people opening but not clicking, to subscribers who love your emails but still aren't booking. The big reframe: a funnel is a system with measurable parts, not a magic button and not a mystery, so you never have to just guess again. And before you change anything, give it at least 50 people, because judging a funnel off 10 opt-ins is reacting to noise, not a trend.Takeaways:Give your funnel at least 50 people before you judge it. Most practitioners call it quits after 10 or 15 opt-ins, which is reacting to noise, not a real trend. Track 5 numbers in two tiers. Leading indicators you can change now (new subscribers, open rate, click rate), and lagging ones that move slowly (discovery calls booked, new clients). Know the healthy benchmarks: open rate around 30 to 45%, click rate around 2 to 5%, and a lead magnet opt-in page converting 5 to 15% (lower for cold ad traffic). But your most important benchmark is your own numbers over time. An open rate problem is almost always a subject line problem, and a click problem is almost always a body copy problem (an unclear call to action or a wall of text). Fix the cheap stuff before you rebuild anything. If people open, click, and stick around but still aren't booking, that's the good kind of leak. The funnel works, they just need more time, so keep emailing after the welcome sequence ends. That's where a lot of the conversions actually happen.Resources Mentioned:The Done For You Funnel. We build your entire lead gen funnel for you (lead magnet, opt-in page, full welcome sequence, all the tech setup, plus a live Facebook and Instagram ad campaign driving traffic to it) in under a month. Intro price is $1,297 for the first six builds, and it goes up once those are gone. Grab a spot or book a quick call with Whitney first at whitneybateson.com/dfyfunnel Free Funnel Open House. A live call on Thursday, June 18th at 12pm Eastern where Whitney walks through what the done-for-you funnels actually look like, answers questions about the service, and opens the floor for general funnel questions too. Look at your own numbers after this episode and bring whatever you're stuck on. Register at whitneybateson.com/funnelopenhouse (a recording goes out to everyone who registers)Connect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

You got the freebie up, people are downloading it, and then... crickets. In this episode, Whitney tackles the part of the funnel that quietly loses the most clients: what happens (or doesn't) right after someone opts in. She explains why the moment someone downloads your resource is the warmest they will ever be, and how a simple five-email welcome sequence can compress what used to take six months of someone occasionally bumping into your content down to about two weeks. She walks through all five emails one by one, the delivery email, your story, a value email, a natural intro to your offer, and a client story, including what each one should say, the job it's doing, and how far apart to space them. There's also a candid moment about the time her own welcome sequence ballooned to thirteen emails and never got finished, because done really is better than perfect. If you've ever wondered why your subscribers aren't booking calls, this is the fix.Takeaways:The warmest moment in the whole relationship is right after someone downloads your freebie. Go silent there and that's exactly where the funnel leaks. A welcome sequence and a sales sequence are two different things. The welcome sequence warms people up and plants the seed. It does not hard-sell. Five emails over about two weeks is plenty: delivery and welcome, your story and why, a pure value email, a natural offer intro, and a client story with a soft invite. Trigger email one immediately and email two the next day, while attention is highest. Space the rest a few days apart, and skip weekends. Done is better than perfect. A short sequence that's actually running beats a long one that never launches.Resources Mentioned:The Done For You Funnel — we build your entire lead gen funnel (lead magnet, pages, full welcome sequence, tech setup, plus a Facebook and Instagram ad campaign) in under a month. Intro price $1,297, six spots. Grab a spot or book a free 20-minute call at whitneybateson.com/dfyfunnel Lead Gen Funnel Blueprint for Health Practitioners — whitneybateson.com/funnelblueprintConnect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

If your funnel feels like it's almost working but new subscribers aren't actually booking calls, this episode is the one to listen to. Whitney digs into the lead magnet itself, the open door at the front of your funnel, and explains why most freebies fail at the one job that actually matters: leaving someone in the exact mental state where working with you feels like the obvious next step. She walks through a real example with a hormone health dietitian, showing the difference between a freebie that just satisfies curiosity ("5 foods to boost your energy") and ones that genuinely create appetite for the offer. You'll learn the test every freebie needs to pass, the three ways a lead magnet can quietly fail, and the gut-check questions to ask about your own resource. If you've been wondering why your subscribers aren't converting into clients, this is your answer.Grab the Lead Generation Funnel Blueprint for Practitioners: whitneybateson.com/funnelblueprintTakeaways:Topic alignment is the bare minimum. Your freebie needs to create a specific mental state, not just match your offer's topic. A great freebie answers one question and creates the next one your offer is positioned to answer. Surface-level freebies (like "5 foods to boost energy") attract too broad an audience and rarely lead anywhere specific. Self-assessments and insight-driven resources work because they help the reader connect dots they couldn't connect on their own. The final page of your lead magnet should always point to the next step: your offer or a discovery call.Connect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

Part two of the funnel series, Whitney is breaking down the actual mechanics of a lead generation funnel so you can see how every piece fits together. She walks through the full path a new lead takes (from finding your free resource to eventually booking a discovery call) and explains why this whole system can be about two weeks of automated emails doing the heavy lifting for you. You'll hear the four core components every funnel needs, plus the supporting pieces (like your services page, booking tool, and ongoing email nurture) that keep the whole thing working long after someone joins your list. Whitney also shares one optimization most practitioners miss: the confirmation page after someone opts in. If you've ever felt like marketing your practice means being "on" all the time, this episode will show you a calmer, more sustainable way to bring clients in.Grab the Lead Generation Funnel Blueprint for Practitioners: whitneybateson.com/funnelblueprintTakeaways:A lead gen funnel's job isn't to make an immediate sale, it's to get the right people onto your email list and warm them up over time The four core components are the opt-in location, the lead magnet itself, the delivery email, and a welcome email series Your confirmation/thank you page is a missed opportunity if all it says is "success" — use it to point new subscribers to a call, blog post, or podcast episode while trust is highest Run both an organic funnel (on your website) and a paid funnel (with Meta's native lead form) — they serve different traffic sources and work together Don't go silent after the two-week welcome series — keep showing up in inboxes with a mix of valuable content and clear invitations to work with youConnect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

The phrase "lead generation funnel" gets a bad rap... and honestly, for good reason. I get those same sleazy emails promising 100 leads a week, and it makes me want to close my laptop, too. But underneath the bro marketing noise, a funnel is just an automated system that takes a stranger and warms them up into a ready-to-book client without you manually following up with every single person. In this kickoff to our new funnels series, I'm walking you through the cold-to-warm-to-hot lead spectrum, why most practitioners put all their marketing eggs on one end (and burn out doing it), and exactly how a funnel quietly does the warming-up work in the background. I'm also sharing why this matters especially for health practitioners — because your clients need a higher level of trust before they ever book that first call.Takeaways:A lead gen funnel is not a replacement for your other marketing, it's the thing that makes everything else (referrals, talks, social, ads) work better by capturing and nurturing the people you're already reaching. Leads come in at different temperatures (cold, warm, hot) and most practitioners over-rely on one source, either grinding on social media to cold strangers or hoping referrals stay consistent. You want leads coming in across the whole spectrum. Trust isn't built overnight. It takes consistent connection, and you simply can't manually follow up with every person who finds you. A funnel automates that nurturing so you stay top of mind without burning out. Email is where the warming up actually happens... someone can be on your list for eight months before they book a call, and that's totally normal. Social media can't replicate that kind of slow-build trust. Your funnel supports everything else you're already doing — ads, talks, blog posts, podcast mentions, Instagram bio links — by sending all those people through one centralized system instead of asking you to follow up manually.Connect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

Alissa Rumsey and I went to dietetics school together almost 20 years ago (truly, how), and getting her on the show to talk about client retention was such a full-circle moment. Here's the big idea: when clients stop showing up after a few sessions, we tend to assume it's about motivation, money, or that they weren't "ready," but Alissa argues that most of the time it's actually a systems problem in our practice. The expectations we never set, the friction we didn't realize was there, the onboarding that quietly told them this would be a one-and-done. We get into what to audit in your client journey, why setting expectations on your website (and in your intake forms, and on your discovery call, and at the start of session one) changes everything, and the specific language she uses to build trust and create emotional safety before the work even begins. If you've ever felt like you're working really hard with clients who quietly disappear after session three, this is the conversation.Takeaways:Client drop-off usually isn't about motivation, it's about unclear expectations and friction in your systems. People stop showing up because they feel overwhelmed or ashamed, not because they don't care. Set expectations everywhere: your website, your intake forms, your discovery call, the start of your first session. Tell people explicitly that behavior change takes time, that you typically work with clients for X months, and what to expect at each step. Reduce friction in your booking process. Letting people schedule directly on your website (instead of having to email you first) removes a real barrier and saves your admin time. The first session is not a place to info-dump. A 15-page meal plan and a stack of handouts often makes clients feel overwhelmed, not supported... and they don't come back. Slow down and trust the process. Two small language shifts that build trust fast: opening session one with "how are you feeling showing up today?" and asking permission before giving suggestions ("how does that sound?"). Both give the client autonomy and signal that this is collaborative.Connect with Alissa:Website: https://www.theliberatedclinician.com Instagram: @alissarumseyRD and @theliberatedclinician Free Client Retention Workshop: https://www.theliberatedclinician.com/client-retention-workshop/ Client Retention Toolkit: https://www.theliberatedclinician.com/retention-toolkit/ Book: Unapologetic Eating by Alissa Rumsey - https://www.amazon.com/Unapologetic-Eating-Make-Peace-Transform/dp/1628604255Connect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show Hosted on Acast. See acast.com/privacy for more information.

Dr. Annie Cole is back on the show and this conversation might just give you permission to stop doing the marketing thing you secretly hate. Her new book lays out 15 different customer attraction strategies, and the central argument is that every business has one that's built for it... most practitioners are exhausting themselves on the wrong one. We talk through which strategies tend to fit health practitioners best (referrals and partnerships, SEO and AI optimization, lead magnet workshops, gig platforms for those side income streams), which ones to maybe leave behind, and how to do an honest audit of what's actually working in your business versus what just feels like it should be. Annie also shares how she's made almost half a million dollars in two years with an Instagram following of 800... a great reminder that audience size isn't the metric that matters. If you've felt stuck doing all the things and seeing none of the results, this one will land.Takeaways:There isn't one universal marketing strategy. There are 15, and the right one depends on how your customer actually finds solutions to their problem (Googling? asking their doctor? scrolling Instagram?).Partnerships and referrals tend to be one of the highest-leverage strategies for health practitioners, especially when you set up casual referral arrangements with complementary providers.Don't sleep on SEO and AI optimization. Getting your website to show up in Google and ChatGPT is a long game that pays off over months, not weeks.Borrow other people's audiences instead of trying to build your own from scratch — podcasts, media features, paid newsletter spots, and gig platforms all put you in front of people without building a following first.When you feel like nothing's working, do a personal audit: are people not seeing you (visibility problem) or are they seeing you and not converting (offer or messaging problem)? Pick two to three strategies and give them 30–60 days before pivoting.Connect with Dr. Annie Cole:Website: https://www.money-essentials.com/LinkedIn: https://www.linkedin.com/in/dr-annie-cole-edd-16ab59135Book: How Six-Figure Business Owners Attract More Customers — https://www.money-essentials.com/6-figure-customer-attractionFree Quiz: https://www.money-essentials.com/6-figure-customers-quizInstagram: @buildwealthwithannieResources Mentioned:Quoted (PR pitching marketplace) — qwoted.comPaved (newsletter advertising directory) — paved.comGig and freelancer platforms: Upwork, Fiverr, Catalant, Contra, Freelancer.comConnect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you're enjoying the podcast, don't forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

If the idea of stepping away from your practice for a week makes you cringe a little, this conversation is for you. Whitney is joined by Charlie Golightly, founder of Group Practice Partner, to unpack what real delegation looks like for human-centered practice owners — and why so many of us stay stuck doing everything even when we know it's not sustainable. Charlie shares the "house" metaphor for understanding what room you should actually be working in, the difference between delegating a task versus a full role, and the surprisingly common responsibilities practice owners cling to long past the point it serves them. They also get into trust, neurodivergent-friendly communication, and what to do when your last hire didn't work out and you're nervous to try again. It's a warm, honest conversation for anyone feeling the friction of growth... whether you're a solopreneur making your first hire or a group practice owner managing 20 clinicians solo.Takeaways:Good delegation should feel like an extension of you and your values, not another thing to micromanage. Do a "24-hour recall" of the tasks you've actually done this week, and sort them by category to see where your time is really going. Delegating a task is often a Hail Mary; delegating a role gives someone ownership and gives you lasting relief. If you've got 10+ clinicians and you're still the only manager, you don't need another admin... you need another leader. Trust doesn't have to be fully baked before you hire; setting clear expectations and talking about how you work is often where trust actually gets built.Connect with Charlie:Website: grouppracticepartner.com LinkedIn: https://www.linkedin.com/in/charliegolightly/ Free resource - Business Vitality Assessment: charlie.myflodesk.com/jivn5czyaResources Mentioned:Business Vitality Assessment (linked above)Connect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

Katie Dodd didn't set out to be an entrepreneur. She was a geriatric dietitian happily working for the VA — with a plan to stay there until she was 68 and a half, as she puts it — until a chance conversation on a plane sparked her first side hustle opportunity. From that one freelance writing gig, she built a thriving multi-stream business that eventually gave her the freedom to leave her full-time job, be present for her kids, and build a life on her own terms. In this episode, Katie shares her full journey and breaks down 34 (yes, 34!) different side hustle opportunities available to dietitians and healthcare professionals. She explains the real difference between active and passive income, why passive income isn't actually "do nothing and get paid," and how to approach building multiple revenue streams without overwhelming yourself. Whether you're curious about starting a side hustle or ready to go all in, this episode is packed with inspiration and a clear-headed framework for getting started.Takeaways:Passive income takes real groundwork. Katie spent 18 months building her blog before it generated meaningful income, but now it earns thousands of dollars per month on autopilot through ads, digital products, affiliates, and courses. Systems and traffic are everything. Start with "now money" before chasing "later money." Active income keeps the lights on while you build passive revenue in the background. Don't try to skip the active income phase, it's a necessary part of the journey. Pick one thing and do it well. Katie started with her blog, then added digital products, then a course, then a food blog... strategically and sequentially. She credits this focused approach with her long-term success. Your expertise is worth more than a salary. Dietitians have a wide range of monetizable skills — writing, speaking, teaching, consulting, culinary work, brand partnerships — that most never consider because they were only taught one path in school. Failure is part of the plan. As Katie says in her book: if you keep going, your dreams are probable. Not everything will work, and that's okay. The entrepreneurs who succeed are the ones who don't take themselves out of the game.Connect with Katie:Website: katiedodd.com Instagram: @thekatieddodd Podcast: Dietitian Side Hustle Book: Dietitian Side Hustle: A Comprehensive Guide for Starting a Side Hustle, Making More Money, and Loving What You Do — available on Amazon in paperback, hardcover, Kindle, and Audible (https://dietitiansidehustlebook.com/)Resources Mentioned:RD to RD / The Well-Resourced Dietitian: platform for selling dietitian-created handouts Kindle Direct Publishing (KDP): Amazon's free self-publishing platform Mediavine: ad revenue platform for bloggers Fullscript: supplement dispensing platformConnect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover th Hosted on Acast. See acast.com/privacy for more information.

Ads Made Simple: whitneybateson.com/adsmadesimpleIf you listened to the three-part ads series and still had questions, Whitney and Priscilla recorded this bonus FAQ episode just for you. They walk through the most common concerns holding practitioners back from getting started — including budget worries, tech overwhelm, and not being sure if the timing is right — and give clear, honest answers to all of it. They also break down each of the three options inside Ads Made Simple so you know exactly what you'd be signing up for, what's included, and what other costs (if any) to plan for. Whether you're brand new to ads or you've tried them before and had a frustrating experience, this episode will help you figure out your next step.Takeaways:You don't need a big budget. $5/day is enough to get started, and that number is likely already being spent somewhere in your business that isn't generating the same return. Ads Made Simple is focused on one funnel, one campaign, one result. Not everything under the sun. Think of it like learning to make meatballs, not learning all of Italian cooking. Before enrolling, you need three things in place: an email platform, a lead magnet, and a website. If you're missing any of those, Whitney and Priscilla can help with that too. Besides the enrollment fee and ad spend, the only additional tool you'll need to Zapier ($20/month) - and they'll show you how to use it well beyond jsut your ads. All three options inside Ads Made Simple include two weeks of live Slack support from Whitney and Priscilla, plus lifetime access to the course and any future updates.Connect with Priscilla:Website: priscillazaehringer.comConnect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

Ads Made Simple: whitneybateson.com/adsmadesimpleIn the third and final part of the ad series, Whitney and Priscilla wrap things up with the question that's probably been sitting in the back of your mind: how do you actually know when you're ready to run ads? Whitney shares that she held herself back for two or three years longer than she should have, feeling like she hadn't "earned the right" to run ads yet — and she doesn't want that for you. Priscilla lays out the three clear things you need before spending a single dollar: a clear niche, a lead magnet connected to a proven offer, and at least $5/day in budget. They also walk through what's inside Ads Made Simple — their new course designed to get your first lead-gen campaign live in an afternoon — and explain why Facebook and Instagram remain the highest-ROI ad platforms for practitioners serving women 30–50. If you've been on the fence, this episode will help you get off it.Takeaways:You need a proven offer before you run ads. If people who already trust you aren't buying what you're selling yet, do the validation work first - network, get referrals, talk to warm audiences - then scale with ads once you know it sells.A clear niche makes your ads dramatically more effective. Ads that speak to everyone convert for no one. The more specific your copy and creative, the more traction you'll get and the lower your cost-per-lead will be.Your "offer" doesn't have to be a course or program. It can be your services, a package, or even a waitlist — as long as it leads to some kind of financial return. The funnel just needs a destination.Waiting costs you real data. Every month you delay is a month you're not learning what works in your funnel, what your conversion rates are, or how to optimize. The longer you wait, the longer it takes to see results.Running ads signals you're a serious business. There's a confidence shift that happens when you invest in ads... and people who find you through them notice too. It signals that what you offer is worth paying to promote.Connect with Priscilla:Website: priscillazaehringer.comConnect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the s Hosted on Acast. See acast.com/privacy for more information.

In Part 2 of our ads series, Whitney and her team member (and ads manager) Priscilla Zaehringer get into the numbers — and it's genuinely exciting. They walk through a real calculator showing what's possible when you run a simple Meta ads funnel to a free lead magnet, starting with just $5 a day. Whether you're skeptical about the cost or just not sure what kind of return to expect, this episode makes the math feel accessible and real. They also dig into why Meta beats Google for health and wellness practitioners, why sending people to your email list beats sending them straight to a sales page, and how the compounding effect of list growth is what really makes this whole thing work over time. If you've been sitting on the fence about ads, this episode might just be the push you needed.Takeaways:You don't need a big budget. $5/day is enough to start seeing leads come in, and costs can get as low as $1.30 per subscriber Your email list is a long game: many people who buy a program six months later originally found you through an ad Ads give you data, and data gives you the ability to optimize every step of your funnel, from open rates to discovery call close rates Meta ads outperform Google ads for wellness practitioners because Meta finds people who don't even know they need you yet Running ads to a free lead magnet (vs. directly to a sales page) is more cost-effective and lets you nurture people at their own paceConnect with Priscilla:Website: priscillazaehringer.comConnect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

Whitney and her online business manager Priscilla Zaehringer are kicking off a three-part series all about ads — and not the intimidating, agency-speak kind. In this first episode, they break down the concept of the "silent funnel": a simple automated system that runs ads to a lead magnet, grows your email list, and warms up new subscribers — all without you having to post a reel every other day. Whitney and Priscilla share their own journey to ads, why organic social media reach (yes, that 1–3% stat is real) just doesn't cut it for business growth anymore, and why your email list is still the highest-ROI channel in your marketing toolkit. If you've been spinning your wheels on social or just wondering how to bring in a steadier stream of new leads, this honest, no-fluff conversation will give you a solid foundation before they go deep on the numbers and strategy in Parts 2 and 3.Takeaways:Organic social media only reaches 1–3% of your followers. Your email list, by comparison, can hit 40–45% open rates, making it a far more reliable channel for nurturing leads and driving sales. Ads aren't a replacement for relationship-building strategies like referrals or networking, they're an additional lead-generation stream that works faster and at higher volume. The "silent funnel" is straightforward: run an ad to a lead magnet → automated welcome email sequence → ongoing nurture emails. Set it up once, monitor the costs, and let it run in the background. You don't need to be an ads expert to use them effectively, but knowing the basics matters... especially if you ever hire help, so you can evaluate whether it's actually working. Your email list is a conveyor belt: the more people you add consistently, the more opportunities you create for sales down the line. Ads supercharge that rate of growth.Connect with Priscilla:Website: priscillazaehringer.comConnect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

In this episode, I'm pulling back the curtain on some really big changes — both personally and professionally. After eight years of full-time travel with my husband Dylan, we're officially putting down roots in Berlin, Germany. I walk you through the logistics of how we've been living abroad (visas, taxes, Airbnb hacks, buying desks from Mercado Libre), why we're pursuing permanent residency in Europe, and what this next chapter looks like. Then I get into what's shifting in the business… why our last launch was a wake-up call, how I'm finally pushing past limiting beliefs that held me back for years, and the new done-for-you direction we're heading. I also give you a sneak peek at our upcoming three-part series on Facebook and Instagram ads.Takeaways:If something in your business isn't working the way it used to, that doesn't mean something is wrong with you… the market has changed, and it's time to pivot rather than keep pushing through what no longer fits. Systems are what allow you to free up your time and build a business that doesn't require you to be glued to your desk. Prioritize automating lead generation, nurture sequences, and booking flows. Done-for-you support is becoming more valuable than ever because time and bandwidth are at an all-time low — getting closer to implementation faster is the move right now. Facebook and Instagram ads can be a powerful underlying system that supplements your marketing without requiring you to be "on" all the time, and you don't need a huge budget to start. When you finally move past fear and limiting beliefs around trying something new, pay attention to how you feel. If you're waking up energized and excited, that's your sign you're heading in the right direction.Connect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

If you've been told to "just network" but have no idea what that actually means in practice, this episode is for you. Whitney is joined by Alex Raymond, RD and founder of Courage to Nourish, who built a multi-state group practice almost entirely through intentional, systemized networking. Alex breaks down her two-branch approach to networking — from cold outreach to nurturing active referral sources — and gives you the exact steps she takes to turn a cold email into a lasting referral relationship. If you're ready to get more aligned referrals without the overwhelm, hit play and then follow the show so you never miss an episode.Takeaways:Networking is about building relationships, not just collecting contacts — understanding what a provider does helps you make better referrals for your own clients. Use a two-branch system: cold outreach (10–20 new providers/month) and active nurturing of existing referral sources. A scheduling link in your email signature is one of the simplest, highest-ROI tools you can add to your networking workflow. You don't need a CRM right away — start with a Gmail template and a system you can actually sustain, then build from there. A follow-up email after every networking call, plus a provider newsletter or check-in every 1–2 months, keeps you top of mind without feeling salesy.Connect with Alex:Website: www.couragetournourish.com Email: [email protected] Instagram: https://www.instagram.com/courage.to.nourish/ Resources Mentioned:TherapyFlow — CRM used by Alex for provider outreach (~$200/month flat fee) Psychology Today — Source for finding providers to reach out toConnect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

This episode is a replay from my session at the NE Summit 2026, where we talked about what is actually going on when your marketing feels scattered, inconsistent, or like it just is not working anymore.If you have been trying new strategies every few weeks, creating content without knowing if it is bringing in clients, or feeling like you need to be everywhere just to keep up, you are not alone.A lot of practitioners find themselves stuck in a cycle of doing more without seeing better results. It can feel like you are constantly starting over, unsure where your next client is coming from, and questioning what is actually worth your time.In this session, we simplify that.We walk through what effective marketing actually looks like and how to move from a reactive approach to a more intentional one. You will learn how to focus your efforts so that everything you are doing is working toward a clear goal, instead of feeling like a collection of disconnected tasks.I also break down the four core marketing lanes, how each one functions, and how to identify where you might be overextending or underutilizing your efforts.If your marketing has been feeling overwhelming or unclear, this episode will help you step back, refocus, and move forward with a plan that feels more grounded and sustainable.Takeaways:Your marketing needs a clear, shared goal. Your website is where your marketing comes together. There are four marketing lanes, and each one has a role. One strong piece of content can do more than many scattered ones. A focused 90 day plan creates momentum.Connect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

What do you do when the business you've spent years building starts to crumble and no amount of hustle can fix it? Ana Reisdorf knows that feeling well.After years of running a successful health writing agency with a team of 10 writers, Ana watched her revenue dry up as clients took content in-house, AI tools disrupted SEO writing, and a costly course launch left her in debt. She went from doubling her revenue year over year to sending 2,000 cold pitches with zero new clients.Then one day in the shower, an idea hit... and GLP-1 Hub was born.In less than a year, Ana turned her deep nutrition expertise and content skills into a media platform that's now pulling in 40,000+ podcast downloads a month, ranking in the top 20 of Medicine on Apple Podcasts, and generating real revenue from sponsorships, YouTube ads, digital products, and a brand-new membership.This conversation is raw, real, and packed with practical takeaways for any wellness pro thinking about pivoting, building a content platform, or just wondering if it's time to try something new.Takeaways:Your past expertise is fuel for what's next. Ana spent years building SEO and content skills for other brands. When she launched GLP-1 Hub, she applied every bit of that knowledge to her own platform, and it paid off fast. Read the tea leaves. There's a difference between a normal business dip and a fundamental market shift. If you've exhausted every strategy and the numbers keep dropping, it might be time to pivot... not push harder. Start before you're ready. Ana's early YouTube videos weren't polished. She edited them herself and they weren't perfect. But one of those early sponsored videos has 18,000 views and is still generating results. Go where the audience already is. Instead of building from scratch on social media, Ana grew her podcast by doing guest swaps with established GLP-1 influencers... borrowing audiences instead of building one from zero. Consistency beats perfection. You can't learn, improve, or grow if you never start. The first blog, video, podcast, or email won't be your best... and that's the point.Connect with Ana:Website: https://www.glp-1hub.com Podcast: https://www.buzzsprout.com/2455627 Instagram: instagram.com/glp1hub YouTube: youtube.com/@glp1hubConnect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the sho Hosted on Acast. See acast.com/privacy for more information.

Register for the upcoming free training - The 3 Website Upgrades That Fill Your Calendar (Without More Marketing) - March 3rd or 4th: whitneybateson.com/upgradeWhitney hosts a short live “prep work” session on Zoom, inviting you to register for her free website training on March 3 or March 4 and to join the Facebook group for continued discussion. Instead of tactics, she leads you through a visualization to feel what it’s like to have a full calendar of ideal clients, including an aligned discovery call where you confidently connect your offer to what the client is experiencing and receive an immediate yes. Afterward, you’re prompted to journal about what the client was struggling with in their own words, what made you feel confident and excited, and what felt unclear so you can revisit the exercise. Participants are invited to share takeaways; one attendee describes a client resonating with her website story and buying a high-end package, followed by brief guidance on pricing packages.Takeaways:Visualization isn’t fluff. It’s strategic preparation for aligned growth.Your best clients are defined by lived experience, not diagnosis.Sales feel effortless when trust is built before the call.Your story should mirror your client’s story.Pricing reflects transformation and trust, not just time.Connect with Whitney:Follow Whitney on Instagram @whitneybateson Hosted on Acast. See acast.com/privacy for more information.

If your website feels more like a placeholder than a business asset, this episode is for you.Whitney shares real stories from dietitians, health coaches, and therapists who went through the Wellness Pro Website System after feeling done with piecing together their online presence. You'll hear how they moved from confusing, cobbled-together setups to strategic WordPress sites with clear messaging, lead magnets, SEO-focused blogs, and booking flows that qualify clients before the call even happens.They talk about what the process was actually like, the results they saw, and how their confidence grew along the way. Think: discovery calls booked for the first time, growing email lists, media features, and one practitioner who returned from maternity leave to a full caseload because her website kept working while she was away.If your site isn't doing that kind of heavy lifting, it's time to change that.Free Training: Three Website Upgrades That Fill Your Calendar (Without More Marketing) March 3rd and March 4th. Grab your free seat at whitneybateson.com/upgradeTakeaways:Your website is a confidence tool, not just a marketing tool.Clarity on your niche makes you findable.A strategic website pre-sells clients before they ever talk to you.Owning and understanding your website changes everything.Your website works even when you're not.Connect with Whitney:Follow Whitney on Instagram @whitneybateson Hosted on Acast. See acast.com/privacy for more information.

I'm hosting a free training on March 3rd & 4th, called "The 3 Website Upgrades That Fill Your Calendar Without More Marketing.” And in this episode, I'm giving you a preview of what we'll cover.https://whitneybateson.com/upgradeI walk through a simple marketing framework that keeps the focus where it belongs: getting the right people to book a call. Your website is the foundation. From there, I break down four traffic lanes — content, email, visibility, and referrals — and help you figure out which two or three to prioritize for the next 90 days.Then I open it up for live coaching. We talk through marketing while working full-time, building income beyond 1:1, choosing a niche, when to hire support, what to track when your funnel goes live, and how to repurpose content without burning out.If you're tired of doing all the things and still not seeing results, this one's for you.Takeaways:Your website is the conversion foundation.Pick 2–3 marketing lanes and commit for 90 days. Referrals are often the most efficient path to clients. Get clear on strategy before you hire. Repurpose instead of recreating. Connect with Whitney:Follow Whitney on Instagram @whitneybateson Hosted on Acast. See acast.com/privacy for more information.

🎉 Free Training Alert! Tired of wondering where your next client is coming from? Join Whitney for her free training, The 3 Website Upgrades That Fill Your Calendar (Without More Marketing), where she teaches the simple shifts you can make yourself to double your visitor-to-client conversion rate. Save your seat here: https://whitneybateson.com/upgrade What does it actually look like to grow a nutrition practice from a one-woman show to a thriving team, all while raising a family?In this episode, Whitney sits down with Julia Werth, founder of Werth Your While Nutrition, to talk about her journey from launching in 2019 to now leading a team of four (soon to be five!) dietitians. Julia gets real about what worked, what surprised her, and how she's built something sustainable without sacrificing her time with her kids.They dig into the practical stuff: how Julia built a referral network that actually sends clients her way, what made her finally invest in a website that works, how she navigates insurance and self-pay, and the mindset shifts that come with stepping into a CEO role.If you've ever wondered whether scaling is possible for you, or you're just tired of the feast-or-famine client cycle, this conversation is for you.Takeaways:A strategic website is foundational, not optional.Referral relationships are built, not stumbled into.Scaling doesn't mean sacrificing your life.Hiring requires a mindset shift.Growth takes time, and that's okay.Resources MentionedRegister for the upcoming training: https://whitneybateson.com/upgradeGo Deeper with Julia Werthwww.werthyourwhile.com Book an intro call: https://werthyourwhile.com/booking/Connect with Whitney:Follow Whitney on Instagram @whitneybateson Hosted on Acast. See acast.com/privacy for more information.

In this episode, host Whitney discusses the importance of refreshing your website and addresses three common myths that prevent people from doing so. Whitney emphasizes that a bad website can hinder your business growth and shares how a makeover can bring more clients and stabilize your practice. She also invites listeners to a free training that offers actionable steps to upgrade your website without more marketing. Whitney then goes into detail about each myth, explaining that a website makeover is crucial for ROI, not as time-consuming as it seems, and doesn't require your current site to go offline. Practical advice and testimonials illustrate how a revamped website can significantly benefit your business.Join the upcoming free training: https://whitneybateson.com/upgradeTakeaways:A weak website is already costing you clients (even if you can’t see it).A website upgrade isn’t about aesthetics; it’s about infrastructure.Redesigning your site does not have to take forever.Your website does NOT need to go offline (and your SEO won’t be hurt).Your website is either working for you or against you. There is no middle ground.Connect with Whitney:Follow Whitney on Instagram @whitneybateson Hosted on Acast. See acast.com/privacy for more information.

Sign up for the upcoming training: https://whitneybateson.com/upgradeIn this episode of the Growth Show, host Whitney delves into why your website from 2022 might not serve you well in 2026, especially if you're in the nutrition services industry. Whitney discusses the need for an evolved online presence due to shifts in competition, the rise of AI-generated content, the demand for personalized solutions, and the increasing scarcity of user attention. Learn how to make your website stand out in a crowded digital space by focusing on transformation rather than just information. Whitney also announces a free upcoming training session and shares tips on how to adapt your website to meet the needs of today's clientele.Takeaways:A “good enough” website from 2022 is actively costing you clients in 2026.Information is no longer your value; transformation is.Personalization and specificity matter more than ever.Attention is scarce, and friction kills conversions.Trust is harder to earn and easier to lose.Connect with Whitney:Follow Whitney on Instagram @whitneybateson Hosted on Acast. See acast.com/privacy for more information.

In the final episode of our three-part marketing series on the Growth Show, we discuss the critical question, 'Where should I actually be marketing?' Learn why trying to be everywhere can lead to burnout and ineffectiveness. Discover how to audit what's working, identify draining activities, explore new marketing opportunities, and ultimately choose two to three key areas to focus on for 90 days. This episode also covers the importance of content creation, email marketing, strategic visibility, and referral partnerships. Tune in for practical advice on how to be smart and strategic in your marketing efforts.Join the new Facebook group here: https://www.facebook.com/groups/websitesmarketingfordietitianshealthprofessionalsTakeaways:You don’t need to be everywhere to grow.Pick one core content channel and repurpose it hard.Email marketing is non-negotiable for conversions.High-impact visibility and referrals often outperform social media.Commit to 2-3 marketing priorities for 90 days.Connect with Whitney:Follow Whitney on Instagram @whitneybateson Hosted on Acast. See acast.com/privacy for more information.

In the second part of our three-part podcast series, we dive into why your marketing may feel heavy and exhausting, and how you can create more structure and purpose to make it more manageable. We discuss the concept of marketing infrastructure, explaining how systems and processes can reduce the constant need for fresh energy and ideas, making your efforts more efficient and less draining. We explore practical examples of infrastructure setup, such as repurposing podcast content across multiple platforms and implementing referral systems. By building these systems, you can achieve more consistent growth and predictability in your business. Join our Facebook group for ongoing discussions and tune in for tomorrow's episode to learn where you should be focusing your marketing efforts.Join the new Facebook group here: https://www.facebook.com/groups/websitesmarketingfordietitianshealthprofessionalsTakeaways:Marketing feels exhausting when you’re recreating the wheel every time instead of relying on systems that support you.Sustainable marketing isn’t about motivation. It’s about infrastructure that works even when your energy is low.When your website becomes the foundation and end destination of your marketing, everything else feels more focused and intentional.One strong piece of content can fuel multiple marketing touchpoints when you have systems in place to repurpose it.Marketing infrastructure compounds over time, creating more consistency, predictability, and ease as your business grows.Connect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Whitney talks about effective marketing strategies for practitioners. We dive into overcoming the feeling of being scattered with your marketing efforts. Learn how to build a cohesive strategy beginning with your website to bring more organization and calmness to your marketing activities. Discover how to streamline your efforts and ensure every marketing activity points to a clear end goal: booking more client calls. Join our Facebook group 'Websites and Marketing for Dietitians and Health Professionals' to continue the conversation and share your journey.Join the new Facebook group here: https://www.facebook.com/groups/websitesmarketingfordietitianshealthprofessionalsTakeawaysEffective marketing starts with one clear goal, and for most practitioners, that goal is getting people to book a discovery call.Your website is the anchor, not just a brochure.Not every path to your website is direct, and that's okay.Your email list is how you capture people who aren't ready yet.Do a mini audit: ask yourself, "Is this activity actually moving people somewhere?"Connect with Whitney:Follow Whitney on Instagram @whitneybateson Hosted on Acast. See acast.com/privacy for more information.

In the 99th episode of the podcast, host Whitney reflects on the journey of creating the show. She shares the story of how the podcast began, the support from her team, and how it has grown over nearly 100 episodes. Whitney discusses download stats, top listener countries, and popular episodes. Exciting plans for the future are revealed, including shorter daily episodes and the launch of a new Facebook group for dietitians and health professionals to foster a community around website and marketing topics. Whitney invites listeners to join the group and participate in upcoming interactive discussions and training sessions.Join the new Facebook group here: https://www.facebook.com/groups/websitesmarketingfordietitianshealthprofessionalsResources MentionedEp. 40 - Profitable Productivity with Donna DubeEp 45 – The Role of a Great Website in Building a Wellness Business: Insights from Angela Behanna MS, RD, LDNEp. 4: 3 Steps for a Better Lead MagnetConnect with Whitney:Follow Whitney on Instagram @whitneybateson Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Growth Show, we delve into the world of podcast guesting with expert Gözde Brake Guia, co-founder of PodWritten. Discover how strategic podcast guesting can significantly benefit your business, whether you're just starting out or already established. Gözde shares invaluable insights on creating impactful pitches, identifying the right podcasts, and leveraging guest appearances to build your brand and attract new clients. Learn about the R.I.S.E framework for effective podcast guesting and gain access to practical resources and templates to help you succeed. If you're looking to grow your business through podcast guesting, this episode is a must-listen.TakeawaysPodcast guesting works best with strategy, not luck.You don’t need a big audience or fancy credentials to get booked.Smaller, niche podcasts often outperform “big-name” shows.Podcast guesting is a time-saver because the content keeps working for you.Your CTA matters just as much as the interview.Resources MentionedR.I.S.E Framework: https://podwritten.com/podcastguesting/  Podcast Guesting Course: https://podwritten.com/podcast-guesting-course/ Go Deeper with Gözde LinkedIn: https://www.linkedin.com/in/gozbguia/Instagram: https://www.instagram.com/gozbguia/Connect with Whitney:Follow Whitney on Instagram @whitneybateson Hosted on Acast. See acast.com/privacy for more information.

Sign up for The Reach More People Bundle here: whitneybateson.com/reachIn this episode of the Growth Show, host Whitney reflects on the past year and shares insights from a recent audience survey, revealing the need for dietitians and therapists to prepare their businesses for scaling. Whitney introduces the 'Reach More People Bundle,' offering various resources to help practitioners diversify income streams, build audiences, and implement effective systems for sustainable growth. Highlights include key strategies for generating multiple revenue streams, the importance of audience-building, and setting up systematic processes early.Takeaways:Most practitioners are in the “establishing but stuck” phase. Scaling isn’t about “getting bigger,” it’s about protecting your energy. Practices that scale diversify income earlier. An audience is the foundation for future growth. Systematizing early makes growth easier, not harder.Resources Mentioned:The Reach More People Bundle for Dietitians and Therapists: whitneybateson.com/reach Connect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Whitney shares the eye-opening results from a recent survey of wellness practitioners. The survey uncovered the main challenges practitioners faced in the past year as they worked to grow their practices beyond 1:1 client work. Whitney breaks down the major themes that emerged: overwhelming time constraints, marketing systems that aren't converting, confidence struggles around visibility and pricing, and financial pressure to generate consistent income. She offers her honest perspective on why growing a practice is genuinely hard and why you're not alone in facing these obstacles. Whitney also introduces the 'Reach More People Bundle', a free week-long event (January 19-25) packed with resources, tools, and workshops specifically designed to help dietitians and therapists build marketing systems that actually work, attract more of the right clients, and create sustainable income growth. Join the waitlist now at whitneybateson.com/reach.TakeawaysMost practitioners are stuck in the ‘establishing’ phase.Revenue is a serious problem across all business stages.The biggest challenge is lack of consistent marketing systems.Practitioners are trapped in a frustrating cycle.Confidence and marketing knowledge gaps compound the problem.Resources MentionedThe Reach More People Bundle for Dietitians and Therapists: whitneybateson.com/reach (join the waitlist)Connect with Whitney:Follow Whitney on Instagram @whitneybateson Hosted on Acast. See acast.com/privacy for more information.

In this New Year's episode, Whitney shares her plans for a quiet New Year's Eve and reflects on the challenges and lessons of 2025. Despite facing setbacks in her business, Whitney discusses her investment in her website system and other business ventures. She seeks the audience's insights via a survey to better understand their needs and improve her offerings. Whitney also emphasizes the importance of setting realistic goals, maintaining a flexible schedule as a full-time traveler, and exploring new opportunities in the year ahead. Join her for a candid and insightful discussion on navigating business challenges and preparing for a successful 2026.Takeaways2025 was challenging, not because of a lack of effort, but because time, money, and energy were invested into strategies that didn’t deliver the growth they were meant to create.Trying to replace consulting income with leveraged offers revealed a gap between what the business was designed to do and what was actually sustaining it.The biggest lesson wasn’t to push harder, but to slow down and listen more closely to what clients are really struggling with before building or launching anything new.Any future growth has to support a flexible, asynchronous lifestyle—more money isn’t worth it if it comes at the cost of freedom or burnout.Real transformation goes beyond tools like websites; clients need support that helps them move through deeper business challenges with clarity, confidence, and momentum.Resources MentionedSurvey: https://whitneybateson.com/surveyConnect with Whitney:Follow Whitney on Instagram @whitneybateson Hosted on Acast. See acast.com/privacy for more information.

In this episode, Whitney introduces Homepage Magic – a new program that helps dietitians and health practitioners write homepage copy that actually connects with potential clients. Pulled from The Wellness Pro Website System, Homepage Magic focuses on one thing: getting your homepage right. Whitney walks through the most common mistakes she sees on practitioner websites and why your homepage needs to feel like a real conversation, not a sales pitch. She shares her approach to writing copy that sounds like you, builds trust quickly, and turns visitors into clients. Plus, she's offering a special introductory price for enrollees. Want a homepage that's done in a week? This episode breaks down exactly how to make it happen.Get Homepage Magic Now for $27: https://whitneybateson.com/magic TakeawaysYour homepage is not just the first page of your website, it’s where people quickly decide whether they feel understood, trust you, and want to keep reading.Most practitioner homepages don’t work because they speak at visitors instead of creating a conversation that reflects what the reader is experiencing.Trust and emotional connection need to come before credentials, services, or solutions if you want people to feel comfortable reaching out.The structure, order, and scannability of your homepage matter just as much as the words you choose, especially for people skimming quickly.A clear, human-centered homepage helps the right people recognize themselves in your work and feel confident taking the next step to contact you.Resources MentionedHomepage Magic: https://whitneybateson.com/magicConnect with Whitney:Follow Whitney on Instagram @whitneybateson Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Growth Show, Whitney sits down with Rosanne Rust, a registered dietitian, nutritionist, and award-winning writer with a dynamic, multifaceted career. Rosanne shares how saying yes to unexpected opportunities, from clinical work to media, writing, and video, shaped a career far beyond the traditional dietetics path.We talk about the value of real-world experience, why communication skills are essential for modern dietitians, and how embracing flexibility can open doors you didn’t even know existed. Rosanne also talks about freelancing, navigating today’s media landscape, and staying grounded amid social media misinformation.If you’ve ever wondered whether it’s “okay” to explore different roles, interests, or income streams in your dietetics career, this episode will give you permission and practical insight to do exactly that.TakeawaysSaying yes to unexpected opportunities early in your career can uncover skills, passions, and connections you didn’t know you had. Gaining experience across different settings makes you a stronger, more empathetic, and more effective dietitian.Communication skills like writing, speaking, and teaching are built through practice, not perfection, and they can dramatically expand your impact. Volunteer work and low-pressure opportunities can be powerful stepping stones that build confidence, perspective, and long-term career momentum.A non-linear career path isn’t a liability, it’s often what leads to the most fulfilling, flexible, and meaningful work. Resources MentionedGLP-1 Kitchen Book: https://a.co/d/fhhOHok Go Deeper with RosanneWebsite: www.rustnutrition.com Instagram: https://www.instagram.com/chewthefacts/ TikTok: https://www.tiktok.com/@chewthefacts Facebook: https://www.facebook.com/rustnutrition & https://www.facebook.com/RosanneRustAuthor/LinkedIn: https://www.linkedin.com/in/rosannerust/Freebie: https://rustnutrition.com/shop/sale/ Connect with Whitney:Follow Whitney on Instagram @whitneybateson Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Growth Show, host Whitney Bateson shares a replay of an insightful coaching call all about setting and prioritizing goals for 2026. The discussion centers on two major themes: growing your income and expanding your reach. Whitney also offers strategic advice for creating an effective, client-attracting website and introduces The Wellness Pro Website System, designed specifically for health and wellness professionals.TakeawaysMost of the 2026 goals practitioners have fallen into two big buckets: growing income and growing reach, and your plan needs to directly support one or both.Looking back at 2025 isn’t optional. Your wins, flops, and unfinished projects are data that should shape what actually makes the cut for next year.Courses, groups, and “leveraged offers” work best when they’re built from your real 1:1 process and launched to a warm, growing email list - not from scratch in a vacuum.Prioritizing with an impact-versus-effort lens helps you see which projects truly deserve Q1 focus and which can move to “later” without guilt.A simple marketing system - website as the hub, email for trust, searchable content + collaborations for discovery - can bring in clients consistently without you living on social media.Resources MentionedFlash Sale: https://whitneybateson.com/flash/ Ep. 89 - Plan, Goals, and Action for the Year Ahead (Part 1 of 2): https://whitneybateson.com/ep-89-plan-goals-and-action-for-the-year-ahead-part-1-of-2/ Ep. 90 - Plan, Goals, and Action for the Year Ahead (Part 2 of 2): https://whitneybateson.com/ep-90-plan-goals-and-action-for-the-year-ahead-part-2-of-2/ Ep. 87 - 3 Simple Marketing Strategies That Work for Dietitians: https://whitneybateson.com/ep-87-3-simple-marketing-strategies-that-work-for-dietitians/ Ep. 60 - Pinterest Marketing Strategy with Nadalie Bardo: https://whitneybateson.com/ep-60-pinterest-marketing-strategy-with-nadalie-bardo/ Ep. 71 - Overcoming Website Challenges: Live Coaching Replay:https://whitneybateson.com/ep-71-overcoming-website-challenges-live-coaching-replay/ Connect with Whitney:Follow Whitney on Instagram @whitneybateson Hosted on Acast. See acast.com/privacy for more information.

The one thing most practitioners overlook when planning for a new year?Your website and your marketing strategy can only work if you build them with intention.In this conversation, you’ll hear the biggest pitfalls that quietly hold websites back. Things like unclear messaging, design that confuses, and copy that doesn’t speak to what clients actually care about. You’ll walk away knowing what really makes a website work and why having a plan changes everything.Whitney also shares an invitation to her free coaching call on planning your year with smarter marketing and simpler systems. It’s happening on December 10th at 12 PM ET. Register at whitneybateson.com/coach TakeawaysYour website only works when it’s built with intention — strategy first, design second.Most “bad website” experiences come from unclear plans, wrong templates, or trying to DIY without guidance.Copy is the engine of your website. If your words don’t connect emotionally, your site won’t convert no matter how pretty it is.Clear services + a clear sales path (like a discovery call) make your website easier to build and easier for clients to navigate.You don’t have to fix everything alone. With the right support and structure, your next website can actually feel clear, strategic, and effective.Resources MentionedCoaching Call: https://whitneybateson.com/coachConnect with Whitney:Follow Whitney on Instagram @whitneybateson Hosted on Acast. See acast.com/privacy for more information.

Once you’ve brainstormed all your ideas and mapped out what you want next year to look like, the next challenge is turning that plan into action you can actually follow through on.In today’s episode, Whitney helps you move from “this all sounds great on paper” to “I know what to do next” by walking you through assessing impact, estimating difficulty, choosing realistic Q1 projects, and breaking them down into doable steps. You’ll also hear practical advice for staying out of overwhelm, managing your energy, and working through imposter syndrome when it pops up.If you prefer visuals, this episode also has a video version on YouTube where you can follow along with the slides and planning tools.TakeawaysYou are always making educated guesses in business, and clarity on impact and revenue comes after you start taking action.Prioritize projects by looking at both impact and effort, so you avoid overloading your quarter with too many big new things.Keep at least one visibility or sales-focused project in your Q1 plan so you are not hiding behind only behind-the-scenes work.Perfectionism slows progress. Your first version of anything (a blog, lead magnet, sales page, or offer) is practice, not the final product.Your time and your energy both matter. Block focused time during your highest-energy windows to make real progress on your plan.Resources MentionedGoal & Project Planner: https://whitneybateson.com/planProfit Planner: https://whitneybateson.com/profitCoaching Call: https://whitneybateson.com/coachConnect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show Hosted on Acast. See acast.com/privacy for more information.

If you’ve been wanting to slow down, reflect, and get a real plan in place for the year ahead, this episode will help you figure out where to start.In today’s episode, Whitney walks you through how to reflect on this past year, identify what matters most for the year ahead, and turn those ideas into clear, doable projects you can actually follow through on. This is Part 1 of a special two-part planning series, and both episodes are releasing this week, so you can build momentum right away. If you prefer visuals, this episode includes slides with reflection prompts and a full walkthrough. You can watch the video version on YouTube.Plus: Two free resources and a coaching call to support your planning:The Profit Planner → Map out the income and lifestyle you want next yearThe Goal & Project Planner → Score, organize, and prioritize your ideas so your Q1 plan is crystal clearAnd if you want Whitney’s eyes on your plan, you can join the free live coaching call on December 10th at 12 PM ET linked below.TakeawaysReflecting on what worked and what didn’t gives you the clarity to make better decisions for the year ahead.Your goals only work when they align with both your business and your lifestyle.Scoring your ideas by effort, impact, desire, and friction helps you choose priorities with confidence.Focusing on foundational pieces like your website and email list creates long-term stability.Breaking big goals into smaller projects turns vague plans into real progress.Resources MentionedGoal & Project Planner: https://whitneybateson.com/planProfit Planner: https://whitneybateson.com/profitCoaching Call: https://whitneybateson.com/coachConnect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show Hosted on Acast. See acast.com/privacy for more information.

In this unique episode of the Growth Show, host Whitney Bateson flips the script and becomes the interviewee. With her guest interviewer, Stacey Dunn-Emke, an accomplished dietitian and founder of NutritionJobs, Whitney delves into the topic of money management. The episode explores not just how to generate income, but more importantly, how to handle and grow it effectively. Whitney shares her personal journey with money, from her middle-class upbringing to becoming a digital nomad and entrepreneur. The conversation covers various aspects of financial wellness, including budgeting, building wealth through investments, understanding taxes for digital nomads, and addressing money-related shame. The episode is filled with practical advice and resources to empower listeners in their financial journeys.TakeawaysUnderstanding your money gives you more freedom and confidence in your life and business.Why building wealth isn’t about earning more income but about saving, investing, and using the right financial tools.How simple investing habits and early contributions set you up for long-term security.The common money mistakes that keep dietitians stuck and how basic financial awareness completely shifts your future.Why small daily financial check-ins create more stability than chasing big financial wins.Resources MentionedBooks: Profit First, Invested, Quit Like a Millionaire, Financial Freedom, The Intelligent Investor, The Little Book of Common Sense Investing, Rich Dad Poor Dad, The Psychology of Money, Learning More About Economics, Naked Economics, The Real Price of EverythingApps/Software: You Need a BudgetPeople: @shewolfeofwallstreetGo Deeper with Stacey:Website: www.dietitiansalaries.com & www.nutritionjobs.comInstagram: https://www.instagram.com/nutritionjobs/Resource: https://mailchi.mp/nutritionjobs/compensation-negotiation-planner Connect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show Hosted on Acast. See acast.com/privacy for more information.

In this episode, Whitney aims to uncomplicate the overwhelming topic of marketing for dietitians. She introduces the concept of the 'three prongs' of marketing: Email, Search, and Promotion. Whitney explains how understanding and implementing these strategies can help dietitians market their businesses more effectively without burning out. She talks about the importance of building an email list, optimizing content for search engines, and engaging in promotional activities that align with one's strengths. Whitney also offers advice on putting these strategies to work in your business so you can grow your audience, visibility, and client base. TakeawaysThe three simple marketing areas that cut through overwhelm and finally make your strategy feel doable.Why email is your most powerful client-generating tool (and why social can’t compete).How searchable content quietly works behind the scenes to bring new clients to your practice.The promotion activities that actually grow your audience without forcing you to show up everywhere.How combining email, search, and promotion creates a marketing system that runs like a well-oiled machine.Connect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show Hosted on Acast. See acast.com/privacy for more information.

If you’re ‘doing everything right’ and still stuck, the missing piece isn’t strategy… it’s inner work”We love a good plan - launch calendars, funnels, courses, credentials. But if you’re skipping the inner work, you’ll keep checking boxes without seeing the results you want. In this energizing conversation, coach Christine Thomson explains why so many dietitians (and therapists/coaches) feel misaligned or stalled even when they’re “doing everything right.” We talk through the beliefs that quietly sabotage pricing, visibility, and consistency; how to stop taking clients’ results personally; and the mindset shifts that make your strategy finally land. Christine also shares a simple, 10-minute “mental hygiene” practice you can start today, plus a self-pep-talk prompt you’ll want to save: “Who am I to be doing this?” (and how to answer it powerfully).TakeawaysThe missing piece behind stalled launches and stalled growth.How to know when mindset, not your offer or funnel, is the real problem.Detaching from client outcomes and why taking results personally drains your confidence.A 10-minute daily “mental hygiene” routine to manage thoughts before they manage you.The self-pep-talk script to use when imposter thoughts pop up.Go Deeper with Christine:Website: https://www.manipuracentre.co Podcast: https://www.manipuracentre.co/podcast/ Instagram: https://www.instagram.com/money.mindset.dietitian/ Facebook: https://www.facebook.com/christinedyanrd Connect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

What if everything you thought you knew about launching needed to be rewritten? After completing her latest launch of The Wellness Pro Website System, Whitney discovered that even with years of experience, every launch teaches you something new, and sometimes those lessons are the hardest ones.Whitney discusses the real challenges and strategies behind launching a digital product, including why email marketing remains her most powerful tool, the emotional rollercoaster every entrepreneur experiences during launch week, and the critical lessons she's taking into her next launch.She also shares her decision to rewrite her entire email sequence, how she's using AI tools like ChatGPT to improve her copy, and the effective frameworks that actually convert. Plus, Whitney reveals her future business plans, including a new focus on offering more implementation support alongside her website system.Listen in for a mix of personal anecdotes and valuable business insights that you can apply to your own launches!TakeawaysEmail marketing remains the most powerful launch tool. Diverse email content performs better than sales pitches.Rewriting email sequences is worth the effort.External critiques provide invaluable perspective.Implementation support is the missing piece.Connect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show Hosted on Acast. See acast.com/privacy for more information.

Tired of feeling invisible on LinkedIn or like you have to post daily just to stay relevant? You’re going to love this one.In this episode, Charlotte Ellis Maldari, founder of Kaffeen, shares a refreshingly simple (and wildly effective) approach to landing high-ticket clients without cold DMs, endless posting, or paid ads.Charlotte breaks down how to use Sales Navigator to find and personally invite your dream clients at scale, how to build authority fast with low-cost, time-efficient systems, and how LinkedIn newsletters can become a hidden goldmine for nurturing leads. We also talk about automation that actually feels human, lead magnets that convert, and the mindset shifts that help you stand out in a crowded B2B or B2C space.If you’ve ever wished LinkedIn could feel more authentic and more profitable, this episode will change how you show up there.Takeaways:Why daily posting isn’t required to build visibility or authority on LinkedIn.How to use Sales Navigator to target and connect with high-value clients.The simple system Charlotte uses to send personal invitations at scale.Why newsletters are the hidden gem of LinkedIn for nurturing and conversions.How automation can save you time and strengthen genuine connections.Resources MentionedFree live training https://kaffeen.co/free-training 1:1 Coaching http://kaffeen.co/booked-without-burnout Go Deeper with Charlotte:LinkedIn https://www.linkedin.com/in/charlotteellismaldari/Instagram https://www.instagram.com/kaffeen_ldn/ The Authority Builder Podcast https://kaffeen.buzzsprout.com/ Website https://kaffeen.co/ Connect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show Hosted on Acast. See acast.com/privacy for more information.

Feeling like growth is harder than ever? You’re not imagining it. In this episode, online business strategist Kendra Perry breaks down what’s shifted in 2025 - market saturation, a more sophisticated buyer, and the trust recession - and shows the simple micro-shifts that still move the needle. We dig into choosing a profitable niche (human + problem + outcome), turning what you teach into a compelling offer (your proprietary method), and using Kendra’s Content Thermostat (cold/warm/hot) to create clients, not just content. We also talk AI (as time-giver, not coach-replacer), market research you should actually do, and the mindset reframe for sticking with it long enough to win. Takeaways:Why business growth feels harder in 2025 (and what’s actually changed).The three traits of a profitable niche: chronic, severe, and human-aware.How to position your program as a method, not just a bundle of sessions.Kendra’s “Content Thermostat” strategy to turn posts into paying clients.The mindset shift every wellness pro needs: growth takes time, not hustle.Resources MentionedStop Selling Single Sessions & Custom Packages, Sell This Instead Guide: https://go.kendraperry.net/what-to-sell-instead-1 Go Deeper with Kendra:Instagram https://www.instagram.com/kendraperryinc/YouTube https://www.youtube.com/@kendraperryincFacebook https://www.facebook.com/kendraperryinc/Podcast The Wealthy Coach PodcastWebsite https://kendraperry.net Connect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show Hosted on Acast. See acast.com/privacy for more information.

Frequently Asked Questions:02:57 Do you help us with a lead magnet?10:00 Where do we share the lead magnet?11:50 Will my site look like everyone else’s?15:50 What helps make your clients successful in the program and after?24:44 What’s the AI bonus?26:15 What’s the maintenance on the site?32:15 How long is the program? How long do I have access?35:54 Can I go faster?36:32 Can I go slower?36:47 Can I delay my start?38:10 Can my VA/assistant join me?41:47 Is there a limit on the number of pages?45:92 Will you help us find photos?47:11 Do you help us buy a domain?48:30 Won’t you annoy people with your emails?52:06 Linktree and Calendly are bringing me my clients - why do I need a website?54:50 Will these templates work with my existing site?59:59 What does the support look like? What’s the turnaround time if I get stuck?01:01:03 How hands-on is the tech help?01:01:00 When are the calls?Doors to The Wellness Pro Website System close 10/15 at 11:59 pm ET. Grab your seat at wellnessprowebsite.com Hosted on Acast. See acast.com/privacy for more information.

Ads Made Simple Bonus expires 10/13 at 11:59 pm ET. Sign up for The Wellness Pro Website System at wellnessprowebsite.com Hosted on Acast. See acast.com/privacy for more information.

When you join The Wellness Pro Website System by Monday, October 13th, you’ll get my brand-new Ads Made Simple bonus — a mini course that shows you how to run simple Facebook or Instagram ads (even on a $5/day budget) to grow your email list fast.It’s the perfect next step once your website is set up by helping you attract new leads, nurture them through your emails, and turn that steady traffic into paying clients.👉 Join now at wellnessprowebsite.com Hosted on Acast. See acast.com/privacy for more information.