2. Do You Know Your Endgame?

In this episode I share one important mindset shift that paved the way for me to pursue wealth in my business. Early in my business I was on a repeating cycle of feeling maxed out and overworked and lacking a sense of direction. What started with investing in a finance course to get my books on track led to a series of discoveries that allowed me to shift my focus to the future. This started a chain reaction where I was able to restructure my business and find ways to expand and diversify my offerings in order to reach a financial goal that I never before thought possible. Part 1 - The Vision BoardAs the first module in the finance course in which I had enrolled, the assignment of creating a vision board had me a bit confused but turned out to be a turning point in realizing the future I wanted for myself, and the part my business played in attaining that desired future. My course experience and the exercises therein allowed me to discover that I needed to diversify my income in order to not only keep my business afloat but to obtain the wealth and life of freedom I desired.  This exercise revealed to me the importance of having a very specific list of goals and a concrete overall vision for my life, so that I could adjust my path to reach my goals.Part 2 - The NumbersThis course was unique because it started with our wildest hopes, dreams and desires and worked backwards to reverse engineer a business structure that would serve as our catalyst for achieving that life. But the steps involved in restructuring my business involved me obtaining a clear picture of the current state of my business finances. This was the second major step in me being able to craft a meaningful and logical direction for my business. It was through this process that I came to the reality that my wedding floral services were not going to provide enough income to reach my goals, which then led me to diversify and brand out to more offerings under my same brand.Part 3 - Becoming a Risk TakerThe last piece of the puzzle was figuring out a way to close the income gap that was standing between me and the financial future I desired. I came up with the idea of streamlining the wedding side of my business to make room for a new set of offerings. I decided to explore offerings in the realm of passive income so that while increasing my revenue I could also pursue more freedom and time in my schedule at the same time. This new endeavor involved me acquiring a new skillset and practically learning in an entirely new industry from the ground up, but I was up to the challenge. Despite the doubts I had, I knew that I needed to take the risk and put myself out there, doing what it took to own my new title of a floral educator. My actions were imperfect in the beginning, and I dealt with all the usual fears of what others would think. But it was by trusting in myself and trusting in my plan that I was able to move forward in confidence and saw immense growth in my business as a result.Conclusion: My biggest takeaway from this experience in taking a real assessment of the state of my business and measuring it against my life goals and desires was that it gave me a powerful bird's eye view of my business. It allowed me to see what needed to change and find a way to adjust my course to reach my destination. I hope that if you listen to this episode, you will take some time to write down your goals and perhaps explore taking a similar assessment of your business, so that it may open up new dooFloral Business Tools & Resources:www.mulberryandmoss.com/shopPodcast Home Page: www.mulberryandmoss.com/podcastFollow on Instagram: @mulberryandmoss