The Aligned Florist Podcast
by Sarah Wahhab
The Aligned Florist (formerly Coffee Wine & Flowers) is the go-to podcast for wedding florists, floral designers, and creative entrepreneurs ready to grow a profitable floral business with more clarity, ease, and intention. Hosted by Sarah Wahhab — floral designer, business strategist, and founder of Mulberry & Moss — this show delivers weekly mindset shifts, marketing strategies, and systems thinking for the modern floral entrepreneur. Whether you're navigating floral pricing, attracting high-end clients, refining your brand voice, or looking for a more sustainable approach to business — you'll find guidance, encouragement, and no-fluff strategy to support your next level. With episodes covering floral business education, intentional marketing, CEO mindset, client experience, and building systems that actually support your life, The Aligned Florist will help you quiet the noise and lead with confid
Episodes
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49. You Clocked Out, But Your Head Didn’t: How I Stay Present as a Florist Mom
You're home, you're sitting on the floor with your kids, and your head is still on the proposal you didn't finish. In the first part of a little series on motherhood and running a flower business, I'm sharing what has helped me stay present with my kids. I still struggle with this, and what it...
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48. Stop Putting Off Building The Thing That Would Save You Time
This episode is for the florists who feel like there’s never enough time. Maybe this sounds familiar: You hear about a system that would make your business easier and think, "I really need to do that." Months later, it's still sitting on the list. In this short episode, I'm sharing the story of a...
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47. Find Your Edge: How to Get Chosen in a Competitive Market
If you've done all the pricing work, you know exactly what you need to charge, and you're still watching brides go with the florist who came in lower, this episode is for you. This past month, I did something I told myself I'd never do again. I sent full proposals, renderings and all, to two...
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46. A Wedding Week That Feels So Calm It Should Be Illegal
Some wedding weeks feel chaotic before the flowers even arrive. Others can involve a massive scope, a full team, multiple events, complicated installs—and somehow still feel surprisingly calm. In this episode, I’m breaking down what I’ve changed over the years to make production weeks feel…
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45. Five Systems I Can't Run My Business Without
Florists are incredibly resourceful—which is probably why we can function inside some truly questionable systems for YEARS. In this episode, I’m sharing five systems I genuinely can’t imagine running my floral business without anymore—and how each one has evolved as my business has grown. This...
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44. When to Design For The Clients You Want Vs. The Clients You Have
What if every wedding didn’t have to be the best work you’ve ever created? As florists, it’s easy to feel pressure to make every wedding portfolio-worthy—using the most impressive flowers, pushing the design further, or putting more of our profit back into the work because we want it to attract...
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43. The $50k Pinterest Board with the $5k Floral Budget
What happens when you get the dream inquiry... paired with a totally unrealistic budget? In this episode, we’re diving into the conversation many florists are having right now: what to do when a client’s dream Pinterest board and their budget do not match. We unpack these types of inquiries...
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42. Where Did All The Money Go?
You start the year with an exciting, booked calendar of high-value events. Then you get to the end of the season and it feels like all the money disappeared. Where did it all go? In this episode, Sarah explains why florists can have strong revenue and still feel financially stressed. The episode...
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41. Redefining Florist Culture: From Chaos to Clarity
The business you're craving does exist. We just don't talk about it enough. In today’s episode, we’re talking about the patterns that are too normalized in the floral industry—like hustle culture, being “booked out” as a status symbol, or doing everything yourself—and the beliefs I’d love to see...
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40. From Price-Shopped to Aligned: The Magic Booking Filter Every Florist Needs
This week on The Aligned Florist, we’re zooming in on one of the most misunderstood parts of your business: your pricing. But not in the way you might think. We’re not talking formulas, markups, or COGS — we’re talking about how you structure and present your pricing so it quietly works behind…
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39. Three Steps to a Brand You Can Talk About (Not Just Show)
What if your audience could feel like they knew you—before you ever met? If you’ve ever felt like your marketing is just floating out there without real connection, or like potential clients see your work but don’t really understand the person and purpose behind it…this episode is for you. In…
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38. Before You Grow, Get Clear: Why Messaging Matters More than Visibility
In this episode of The Aligned Florist, we’re diving into one often-overlooked step and a key part of brand growth: messaging. If you’ve ever found yourself wondering, “How do I get more clients to find me?”—or feeling tempted to invest in ads, try a new viral trend, or overhaul your brand...
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37. Building Deeper, Not Higher: How Vision Creates Peace and Growth
In this episode of The Aligned Florist, we’re diving into a topic that often goes unnoticed but is crucial for sustainable success: vision and alignment. In this episode of The Aligned Florist, host Sarah explores the transformative power of aligning your business with a clear vision. If you've...
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36. If You’re Holding It All—Something Isn’t Working: Why Systems Matter More Than You Think
In this episode of The Aligned Florist, we’re talking about something that doesn’t always get the spotlight—but quietly runs the show behind the scenes: your systems. If you’ve ever found yourself exhausted, overwhelmed, or rewriting the same proposal at 10pm for the third time… this one’s for…
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35. Fewer Offers, More Flow: Why Simplifying Creates Space to Lead, Grow, and Actually Breathe
In this episode of The Aligned Florist, we’re unpacking a truth that might feel a little uncomfortable—but deeply freeing: More offers don’t mean more success. I’m sharing why simplifying your offer suite is one of the most powerful shifts you can make as a creative entrepreneur—and how trying to...
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34. Build a Brand That Speaks (So You Don’t Have To): The Energetic Cost of Always Explaining Yourself
What if your brand could speak for you—before you ever said a word? If you've ever felt like you're constantly explaining your process, defending or justifying your pricing, or answering the same questions about your services over and over again...this episode is a must-listen. In this episode of...
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33. Come Home to Your Power: A Gentle Reminder That You're Allowed to Choose How This Goes
In this episode, we’re kicking off the Designed to Lead series—an invitation to step into your role as a grounded, intentional leader. If you’ve ever felt like your business is running you, this conversation is your cue to pause, breathe, and come back to center. Sarah explores what it really…
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32. A New Chapter (and a New Name): Why This Podcast Needed a Pause—and What’s Coming Next
Welcome to The Aligned Florist — formerly Coffee Wine & Flowers. In this kickoff episode, Sarah Wahhab shares why she pressed pause, what’s changed behind the scenes, and how this new season of the podcast is rooted in deeper alignment, purpose, and clarity. If you’re a wedding florist, floral...
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31. 5 Tips for Executing a Flawless Luxury Event
Planning a luxury event can be overwhelming, but what if you could make it easy - and fun? My first $10k wedding had me shaking in my boots, and stressing for months on end. I lost sleep, and basically turned my world upside down making sure everything went off without a hitch for my first big...
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30. Your Complete Guide to Pricing With Confidence
Unlock the secrets to mastering floral pricing in this essential episode! Join me as I dive into the nitty-gritty of pricing, transforming this often daunting task into a powerful tool for your business success. Ever wondered if you're using the right markup? Or how you should charge for…
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29. Floral Pricing: The First Steps No One Talks About
Unlock the secrets to confident and effective floral pricing in this game-changing episode! Join me as I unpack the often daunting topic of pricing, transforming it from a source of anxiety into a powerful tool for your business. With personal stories and practical insights, I'll guide you…
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28. Bold Moves: Reclaiming Joy & Freedom Through Business Alignment
Ready to transform your business journey and align it with your life’s deepest passions? In this episode, I'm diving into the heart of creating a business that seamlessly fits into your life. Join me as I explore the transformative power of committing to an aligned business and the courageous…
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27. Balancing Creativity & Profitability: Cultivating Your Dream Business with Janelle Thomson of Lavenders Flowers
You are going to love this conversation! In this episode, Janelle Thomson, owner of Lavender Flowers and Tono & Co, shares her inspiring story of how she fatefully acquired Lavender Flowers (on Craigslist) and transformed it to align with her creative vision. She walks us through how she...
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26. How to Stand Out To Your Dream Clients
It's all in the title folks! I'm going to take you on a journey in this episode and reveal to you the mindset shift I made that opened up the floodgates to building connection with my audience. If you're looking for the secrets to standing out to your dream audience, this episode will not...
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25. Get Your Instagram Sh** Together - Part 2
Need ideas for hook phrases that are sure to get you results? Want to know my strategy behind posts that send new subscribers to my email list DAILY - even months after posting? We're continuing the conversation from last week about instagram strategy, and today were getting deeper into posts…
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24. Get Your Instagram Sh** Together Bestie
Hey friends! In this episode, I'm diving deep into Instagram strategies, and specifically how to stand out on instagram in a competitive space in 2024! We start by discussing the ever-changing social media landscape and the importance of standing out amidst the chaos. It's all about understanding...
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23. Rethinking Rentals: Elevate Your Brand & Bottom Line
In this episode, we delve into the world of wedding floristry rentals, exploring the why and how behind incorporating them into your business model. From profitability considerations to enhancing the customer experience and brand perception, we break down key strategies for strategically offering...
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22. Five Things I Do During Slow Season
Hello, floral friends! Welcome back to the show. I hope this finds you well and thriving in your floral pursuits! Today, we're diving into a topic that holds a special place in my heart – making the most of the slow season. As floral enthusiasts, we often find ourselves immersed in the whirlwind…
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21. Portfolio Mastery: Creative Solutions to Propel Your Success
Introduction: In this episode, we delve into the art of strategic portfolio building for wedding florists, unlocking the key to attracting high-end clients and elevating your business. Your portfolio is your visual resume, and we'll explore how cultivating an impressive showcase can significantly...
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20. Five Ways to Level Up in 2024
It's a brand new year of possibilities! In this latest podcast episode, "5 Ways to Level Up in 2023" we explore strategies to elevate your floral business in 2024. Join us on this journey as we unlock the doors to success. Reflecting on Progress Before we dive into 2024 strategies, take a moment…
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19. Comparison vs. Staying in Your Lane
Introduction: Welcome back to our podcast, where we delve into the intricacies of running a floral business. After a short break, we're back with renewed energy and a commitment to bringing you valuable content. In this episode, we explore a crucial aspect of entrepreneurship—making decisions and...
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18. Unleash The Power Of AI and ChatGPT In Your Floral Business
Unleashing the Potential of AI for Florists Welcome back to the Coffee Wine & Flowers Podcast! In this episode, we invite tech-savvy entrepreneurs to explore the exciting realms of internet technology, specifically artificial intelligence (AI). Join us as we uncover how florists and creative...
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17. Kickstart Your Marketing to Get More Clients
Ever find yourself stuck in a business waiting room, yearning for those dream clients to magically appear? Join us in this episode as we unravel the art of attracting your ideal clients. Whether you're launching or reviving your floral business, proactive marketing is the key. Crafting a...
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16. Rise & Thrive: Navigating Price Changes as a Business Owner
In this episode of the Coffee, Wine & Flowers podcast, join me, Sarah Wahhab, as we delve into the crucial realm of elevating your pricing strategy for business growth. As a seasoned wedding floral designer, business educator, and entrepreneur, I've witnessed firsthand the transformative power of...
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15. Client Proposals: Send Help! And Wine.
Today I’m sharing about my process for creating floral proposals for your wedding clients! They are a huge part of our job as wedding florists because they are the thing that sells our work, the key to us booking events and the concept within the proposal is where each new design begins. In this...
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14. Big Weddings: What I Wish I Knew Then!
Hello everyone! Today I am sharing my 5 tips for how to tackle BIG weddings! There was a season of my business where I turned away from larger weddings for a mix of reasons. For the longest time, I didn’t pursue large jobs, and if planners asked me about my pricing range I would put myself in a...
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13. Listener Q&A - Memories, Struggles, and Attracting Your Dream Clients
In this week's episode I answer two questions submitted by listeners. Question 1 Nad from Dublin asked: I work mainly with dried and preserved flowers and I have noticed that the demand for low budget weddings is so high at the moment. I’d like to know how to achieve potential clients that I’d be...
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12. How to Have More Fun at Work
In today’s episode, I want to share with you 3 important tips that I believe can help you accomplish your work more smoothly in order to ultimately make more space for joy - not just in your life, but in your work. We spend so much of our life working, so why not make our work enjoyable, and...
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11. How to Scale Your Business
Episode Summary: So… How to scale your business? The million dollar question. Today, I’m going to walk you through 5 steps for scaling your business. Each step is important in not only scaling but in making sure you’re in the right position to scale, so that as you take on more clients and more...
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10. Could This One Thing Be Holding You Back In Your Business?
Today I'm sharing a personal story and a realization that helped me better understand my motivation for my business. If you're feeling stuck, give this a listen. For full show notes, visit www.mulberryandmoss.com/podcast/episode10 Floral Business Tools & Resources: www.mulberryandmoss.com/shop...
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9. A Time for Hustling and a Time for Rest: Navigating Seasons of Your Business
For full episode show notes, visit www.mulberryandmoss.com/podcast/episode9 Floral Business Tools & Resources: www.mulberryandmoss.com/shop Podcast Home Page: www.mulberryandmoss.com/podcast Connect on Instagram: @thealignedflorist Send me a DM to say hello. I love to know who’s listening and…
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8. How Well Do You Know Your Product?
Your product is quite possibly the most important component of your business. Because no matter how many prospects or customers you have, and no matter how good you are at sales, and no matter how clear you are on your business model, your business is nothing without a product to sell. And if you...
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7. Five Tips for Building Connection on Social Media
I think that one thing all of us humans can relate on is that we want to feel heard and feel seen. Today's topic is centered around human connection but more specifically how to use this form of connection as a means of growing your business on social media. If there is one thing that I’ve…
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6. Building Your Own Roadmap to Success
Today, I am sharing with you my best kept secret. If you’ve listened to past episodes I’ve shared with you that there were some discoveries I made a few years into my business that came as good news and really changed my whole way of thinking. One of them specifically was the idea that I could...
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5. Profitability is Your BFF
If you own a creative business, then you are probably an artist or creative and most of us creative people love to do one thing - create! Sometimes budgets and numbers just feel like they’re hindering your creativity and standing in the way of being able to fully express yourself. In this episode…
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4. Inflation and Flower Shortages: How to Deal
In today’s episode we are talking about a challenging topic that is very relevant to many florists at this current time in our industry. Today we are talking all about floral industry inflation and flower shortages. Let's get down to the root of the problem and start talking about solutions for…
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3. Tackling Imposter Syndrome
In this episode, I share my own experience in dealing with Imposter syndrome, how it's shown itself in my own business and the three lessons I've learned from walking into fear. Imposter syndrome is something that everyone deals with and you are definitely not alone! When I look back on my own...
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2. Do You Know Your Endgame?
In this episode I share one important mindset shift that paved the way for me to pursue wealth in my business. Early in my business I was on a repeating cycle of feeling maxed out and overworked and lacking a sense of direction. What started with investing in a finance course to get my books on...
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1. Welcome to the Podcast!
Welcome to the Coffee Wine & Flowers Podcast! I named this podcast after 3 of my favorite things, and to serve as a reminder that life is not just about the work that we do but also the little things that make it enjoyable. I wanted to start this podcast to shed some light on what it’s like to be...
About this show
The Aligned Florist (formerly Coffee Wine & Flowers) is the go-to podcast for wedding florists, floral designers, and creative entrepreneurs ready to grow a profitable floral business with more clarity, ease, and intention.
Hosted by Sarah Wahhab — floral designer, business strategist, and founder of Mulberry & Moss — this show delivers weekly mindset shifts, marketing strategies, and systems thinking for the modern floral entrepreneur.
Whether you're navigating floral pricing, attracting high-end clients, refining your brand voice, or looking for a more sustainable approach to business — you'll find guidance, encouragement, and no-fluff strategy to support your next level.
With episodes covering floral business education, intentional marketing, CEO mindset, client experience, and building systems that actually support your life, The Aligned Florist will help you quiet the noise and lead with confid
Hosted by
Sarah Wahhab