#2 Is regenerative cotton more sustainable? | Interview with KnowledgeCotton Apparel

from For Those Who Give a Damn · host Shop Like You Give a Damn

Organic cotton seems to be the holy grail of sustainable cotton. But could regenerative cotton be a better alternative, and the future of sustainable fashion?Join us in this in-depth conversation with Anders Langhoff-Jensen, COO of KnowledgeCotton Apparel, as we discuss the brand’s unique approach to fair and sustainable fashion. Anders, who has been with KnowledgeCotton Apparel for 10 years, shares how they challenge the fashion industry by prioritizing natural fibers, developing innovative materials, and maintaining full transparency across their supply chain, all while supporting and keeping cotton farmers at the heart of their work. In this episode, you’ll find out:★ Why KnowledgeCotton Apparel prioritizes natural fibers, and why they sometimes use recycled synthetic fibers★ The difference between organic and regenerative cotton, and how regenerative cotton benefits the farmers and the planet★ Why KnowledgeCotton Apparel produces in India, and how that has affected the local community★ Whether and why sustainable fashion is more expensive★ Anders’ favorite organic and regenerative cotton products & the innovation behind them👕Discover: KnowledgeCotton Apparel and their collectionAnders’ favorite organic & regenerative cotton products:⭐ Jacket Vent Canvas Shell 270 Vintage Indigo⭐ Jacket Vent Ripstop 90 Black⭐ T-Shirt Badge Regular Total EclipseFind us on:💚 Website: Shop Like You Give a Damn💚 Instagram: @shoplikeyougiveadamn 💚 TikTok: @shoplikeyougiveadamnChapters00:00 – Welcome & introduction01:27 – Prioritizing natural fibers 03:13 – What sets KnowledgeCotton Apparel apart from other brands05:39 – Regenerative cotton's impact on the farmers and the planet12:30 – Brands need to invest and support farmers13:11 – Supply chain transparency & sharing knowledge15:37 – The cost of sustainable fashion18:40 – Anders’ favorite products and the innovation behind them23:27 – Why KnowledgeCotton Apparel produces in India25:32 – Final thoughts on (over)consumption

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This episode was published on January 5, 2026.

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