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EPISODE · Sep 1, 2019 · 9 MIN

2. Make Branding Your Content Easier With These 6 Tips

from Marketing in Focus · host Kristin Miller

Today I want to share with you a system I’ve used that works for businesses of any size for managing brand identity. This system, often referred to as a brand guide, puts producing creative assets on autopilot and is sure to help increase your ability to get things done. Not only will these tips save you time and allow you to focus your brain power on what you're creating, but it will create expert-level consistency. You'll train your audience on how to read your content. And, more importantly, how to take action. I want you to listen to this episode and get an understanding of the overall elements of a brand guide. My goal today is to help you put a system in place that helps you speed through the content production or design process faster. So listen to this episode, and then go grab my free brand guide workbook www.kristin-miller.com/branding. This workbook will go into more detail on each tip and walk you through exactly what to do, including worksheets. Tip #1: Stop thinking about what colors to use where. Tip #2: Forget about fonts and styles. Tip #3: Give your logo room to breathe. Tip #4: Style your graphics. Tip #5: Template, template, template! I love Canva.com for this! Tip #6: Guide yourself.

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2. Make Branding Your Content Easier With These 6 Tips

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